The above graph represents the Facebook mobile ads revenue by year, starting from fiscal 2012 to 2018. Facebook is all a mobile business now, except for a small legacy desktop business. Therefore, the company has stopped revealing its mobile ads revenue data from 2019. Facebook annual revenue from mobile ads reached an all-time high of $50,612 million in 2018, representing a whopping 92% of the total advertising revenue.
|Source||Facebook Annual Reports, SEC Filings|
|Note||Facebook fiscal year starts from January 1st|
The company reported an impressive 44% YoY growth in its 2018 mobile advertising revenue, globally.
Interestingly, Facebook’s mobile advertising revenue increased a massive 567.9% YoY, from $470.7 million in 2012 to $3,143.7 million in 2013.
In 2015, the social media company achieved over $10 billion in revenue from mobile ads, globally. The total advertising revenue from mobile devices clocked $13,150.8 million ($13.2 billion) in 2015, representing 76% YoY growth.
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