The above graph represents Amazon costs and expenses by year, starting from fiscal 1996 to the recently completed year. Amazon’s total operating expenses increased 20.6% YoY in 2019 to reach an all-time high of $265,981 million. In 2019, the company spent nearly 6.7% of its total global revenue on marketing and sales activities. Amazon marketing expenses spiked 36.7% YoY during 12-months ended December 31, 2019, to $18,878 million.
|Source||Amazon Annual Reports, SEC Filings|
|Note||Amazon fiscal year starts from January|
Amazon technology and content expenses increased a strong 24.6% YoY in 2019, to a record $35,931 million. That’s represents nearly 12.8% of the company’s total revenue.
Amazon Cost of sales primarily consists of the purchase price of consumer products, inbound and outbound shipping costs, etc. The total cost of sales clocked over $165.5 billion ($165,536 million) in 2019, representing 19% YoY growth.
On the other hand, Amazon Fulfillment costs increased 18.2% YoY in 2019, to an all-time high of $40,232 million.
About Amazon.com, Inc.
Amazon.com, Inc. (NASDAQ: AMZN) is an American multinational internet and e-commerce company, founded by Jeff Bezos and is headquartered in Seattle, Washington. The company was initially incorporated on July 5, 1994, as Cadabra, Inc, and reincorporated on May 28, 1996, in the state of Delaware.
In July 1995, Amazon began its service as an online bookstore. However, later it started offering an array of products and services to the people around the world. Today, the online retail behemoth has got hands almost in every business related to tech, from retail e-commerce to cloud computing and IoT.
On May 15, 1997, Amazon completed its initial public offering (IPO) of 3,000,000 shares of its common stock, at a price of $18.00 per share.
Amazon’s major products and services include Amazon Web Services, Amazon Prime (February 2, 2005) Amazon Music ( September 25, 2007), Amazon Kindle ( November 19, 2007), Amazon Echo (November 6, 2014), Fire Phone (announced on June 18, 2014), etc.
In June 2013, Amazon finally launched its market place in India.
With $97 billion value, Amazon ranks 4th among the world’s most valuable brands 2019 by Forbes.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.