Google Annual Ad Revenue by Property Type

The below graph represents the yearly distribution of Google advertising revenue by property type, starting from fiscal 2001 to the recently completed year. In 2019, over 84% of the company's advertising revenue generated from the ads placed on Google's own properties such as, the Google Search app, YouTube, Google Play, Gmail and Google Maps.

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The above graph represents the Google annual ad revenue by property type, starting from fiscal 2001 to the recently completed year. Alphabet reported $134,811 million in revenue from Google advertising business in 2019. A whopping 84% of that generated from the ads placed on Google’s own properties such as, the Google Search app, YouTube, Google Play, Gmail and Google Maps. Google Properties revenue increased an impressive 17.4% YoY in 2019, to an all-time high of $113,264 million.

SourceAlphabet Inc.
Graph ID315
NoteAlphabet fiscal year starts from January 1st

Rest 16% of the Google ads revenue was generated primarily on Google Network Members’ properties participating in AdMob, AdSense, and Google Ad Manager. Google Network Members’ properties revenue also reached an all-time high of $21,547 million in 2019, with a year-on-year increase of 7.7%. The growth was primarily driven by strength in both AdManager and AdMob, partially offset by the general strengthening of the U.S. dollar compared to certain foreign currencies.

About Google

Google LLC (formerly Google Inc.) was incorporated in September 1998, by Larry Page and Sergey Brin while they were PhD. students at Stanford University in California. Google is a subsidiary of Alphabet Inc., headquartered in Mountain View, CA, United States.

Google’s popular products include Google News launched in 2002, Gmail and Orkut in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google Plus in 2011 and many more.

After 6 years of its inception, Google IPO (Initial public offering) took place at $85 per share. On August 19, 2004, the company began trading at the Nasdaq and ended the day at $100.34, closing 18.05% above its offering price.

In October 2006, Google acquired the video-sharing site YouTube for $1.65 billion in Google stock. Some of the biggest acquisitions include DoubleClick on April 13, 2007 (for $3.1 billion in cash), Motorola Mobility on May 22, 2012 ( for $12.5 billion),  Waze on June 11, 2013 (for $966 million in cash), Nest Labs on on January 14, 2014 (for $3.2 billion in cash), HTC (smartphone division) on September 21, 2017 (for $1.1 billion in cash), etc.

In August 2015, Google became a wholly-owned subsidiary of AlphabetAlphabet Inc. (NASDAQ: GOOGL) replaced Google Inc. (NASDAQ: GOOGL) as the publicly-traded entity and all shares of Google automatically converted into the same number of shares of Alphabet, with all of the same rights.

On September 1, 2017, Alphabet announced a new holding company XXVI Holdings Inc. to manage its “Other Bets”. At the same time, Google announced its plans of restructuring as a limited liability company, Google LLC, as a wholly owned subsidiary of XXVI Holdings Inc.

Sundar Pichai is currently the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google LLC.

The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.