The above graph represents the Google annual ad revenue by property type, starting from fiscal 2001 to the recently completed year. Alphabet reported $134,811 million in revenue from Google advertising business in 2019. A whopping 84% of that generated from the ads placed on Google’s own properties such as Google.com, the Google Search app, YouTube, Google Play, Gmail and Google Maps. Google Properties revenue increased an impressive 17.4% YoY in 2019, to an all-time high of $113,264 million.
|Note||Alphabet fiscal year starts from January 1st|
Rest 16% of the Google ads revenue was generated primarily on Google Network Members’ properties participating in AdMob, AdSense, and Google Ad Manager. Google Network Members’ properties revenue also reached an all-time high of $21,547 million in 2019, with a year-on-year increase of 7.7%. The growth was primarily driven by strength in both AdManager and AdMob, partially offset by the general strengthening of the U.S. dollar compared to certain foreign currencies.
Google LLC (formerly Google Inc.) was incorporated in September 1998, by Larry Page and Sergey Brin while they were PhD. students at Stanford University in California. Google is a subsidiary of Alphabet Inc., headquartered in Mountain View, CA, United States.
After 6 years of its inception, Google IPO (Initial public offering) took place at $85 per share. On August 19, 2004, the company began trading at the Nasdaq and ended the day at $100.34, closing 18.05% above its offering price.
In October 2006, Google acquired the video-sharing site YouTube for $1.65 billion in Google stock. Some of the biggest acquisitions include DoubleClick on April 13, 2007 (for $3.1 billion in cash), Motorola Mobility on May 22, 2012 ( for $12.5 billion), Waze on June 11, 2013 (for $966 million in cash), Nest Labs on on January 14, 2014 (for $3.2 billion in cash), HTC (smartphone division) on September 21, 2017 (for $1.1 billion in cash), etc.
In August 2015, Google became a wholly-owned subsidiary of Alphabet. Alphabet Inc. (NASDAQ: GOOGL) replaced Google Inc. (NASDAQ: GOOGL) as the publicly-traded entity and all shares of Google automatically converted into the same number of shares of Alphabet, with all of the same rights.
On September 1, 2017, Alphabet announced a new holding company XXVI Holdings Inc. to manage its “Other Bets”. At the same time, Google announced its plans of restructuring as a limited liability company, Google LLC, as a wholly owned subsidiary of XXVI Holdings Inc.
Sundar Pichai is currently the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google LLC.
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