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The above graph represents the Alphabet operating expenses by quarter, starting from fiscal Q4 2014 to the recently completed quarter. With $36.8 billion, Alphabet total costs and expenses touched new heights during three months ended in December 31, 2019. Out of that, $15.8 billion indirect cost spent to run the business on a day-to-day basis. Approximately 34.3% of the Alphabet’s global revenue spent on the R&D, sales and marketing, general and administrative activities during the fourth quarter. Alphabet research and development expenses increased 19.69% YoY in Q4 2019, to an all-time high of $7,222 million.
|Note||Alphabet fiscal year starts from January 1st|
Alphabet R&D expenses accounted for nearly 15.7% of the total quarterly revenue generated during the fourth quarter.
Alphabet sales and marketing expenses also reached an all-time high of $5,738 million during Q4 2019, with 12.5% YoY increase. However, it was Q4 2018 when the company spent over $5 billion on sales and marketing activities, globally.
Surprisingly, Alphabet general and administrative expenses spiked 41.2% YoY in Q4 2019, to a whopping $2,829 million. However, it was Q4 2016 when the company spent over $2 billion ($2,024 million) on general and administrative activities such as rent, utilities, insurance, legal fees, and certain salaries.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.