The above graph represents the Google segment revenue by quarter, starting from fiscal Q1 2002 to the recently completed quarter. Interestingly, the Google quarterly revenue reached an all-time high of $45,812 million in Q4 2019, representing an appreciable 17.5% YoY growth. A whopping 82.8% of that came from the advertising segment. Alphabet reported $37,934 million in revenue from Google’s advertising business, a jump of 16.7% over the same period last year.
|Source||Google Inc., Alphabet Inc.|
|Note||Google fiscal year starts from January 1st|
On the other hand, Google other segment revenue (including Google Cloud, YouTube subscriptions, Hardware, Apps, in-app purchases, etc.) also increased an impressive 21.6% YoY, from $6,480 million in Q4 2018 to $7,878 million in Q4 2019.
It is important to note that Google ads revenues consist of Google properties revenue (Google Search & other; and YouTube ads) and Google Network Members’ properties revenue generated during the quarter.
Google LLC (formerly Google Inc.) was incorporated in September 1998, by Larry Page and Sergey Brin while they were PhD. students at Stanford University in California. Google is a subsidiary of Alphabet Inc., headquartered in Mountain View, CA, United States.
After 6 years of its inception, Google IPO (Initial public offering) took place at $85 per share. On August 19, 2004, the company began trading at the Nasdaq and ended the day at $100.34, closing 18.05% above its offering price.
In October 2006, Google acquired the video-sharing site YouTube for $1.65 billion in Google stock. Some of the biggest acquisitions include DoubleClick on April 13, 2007 (for $3.1 billion in cash), Motorola Mobility on May 22, 2012 ( for $12.5 billion), Waze on June 11, 2013 (for $966 million in cash), Nest Labs on on January 14, 2014 (for $3.2 billion in cash), HTC (smartphone division) on September 21, 2017 (for $1.1 billion in cash), etc.
In August 2015, Google became a wholly-owned subsidiary of Alphabet. Alphabet Inc. (NASDAQ: GOOGL) replaced Google Inc. (NASDAQ: GOOGL) as the publicly-traded entity and all shares of Google automatically converted into the same number of shares of Alphabet, with all of the same rights.
On September 1, 2017, Alphabet announced a new holding company XXVI Holdings Inc. to manage its “Other Bets”. At the same time, Google announced its plans of restructuring as a limited liability company, Google LLC, as a wholly owned subsidiary of XXVI Holdings Inc.
Sundar Pichai is currently the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google LLC.
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