The above graph represents the Google quarterly ad revenue by property type, starting from fiscal Q1 2002 to the recently completed quarter. Google’s advertising revenue reached an all-time high of $37,934 million in Q4 2019. Over 84% of that generated on Google’s own properties (including Google Search & other properties and YouTube). Google properties revenue increased an appreciable 18.5% YoY in Q4 2019, to an all-time high of $31,902 million. The growth was primarily driven by YouTube.
|Source||Google Inc., Alphabet Inc.|
|Note||Google fiscal year starts from January 1st|
Google Network Members’ properties revenue touched $6,032 million mark, with an increase of 7.8% YoY.
Alphabet Inc., the parent company of Google, generates advertising revenue from ads that placed on Google properties (including Google.com, the Google Search app, YouTube, Google Play, Gmail and Google Maps) and Google Network Members’ properties (participating in AdMob, AdSense, and Google Ad Manager).
Google LLC (formerly Google Inc.) was incorporated in September 1998, by Larry Page and Sergey Brin while they were PhD. students at Stanford University in California. Google is a subsidiary of Alphabet Inc., headquartered in Mountain View, CA, United States.
After 6 years of its inception, Google IPO (Initial public offering) took place at $85 per share. On August 19, 2004, the company began trading at the Nasdaq and ended the day at $100.34, closing 18.05% above its offering price.
In October 2006, Google acquired the video-sharing site YouTube for $1.65 billion in Google stock. Some of the biggest acquisitions include DoubleClick on April 13, 2007 (for $3.1 billion in cash), Motorola Mobility on May 22, 2012 ( for $12.5 billion), Waze on June 11, 2013 (for $966 million in cash), Nest Labs on on January 14, 2014 (for $3.2 billion in cash), HTC (smartphone division) on September 21, 2017 (for $1.1 billion in cash), etc.
In August 2015, Google became a wholly-owned subsidiary of Alphabet. Alphabet Inc. (NASDAQ: GOOGL) replaced Google Inc. (NASDAQ: GOOGL) as the publicly-traded entity and all shares of Google automatically converted into the same number of shares of Alphabet, with all of the same rights.
On September 1, 2017, Alphabet announced a new holding company XXVI Holdings Inc. to manage its “Other Bets”. At the same time, Google announced its plans of restructuring as a limited liability company, Google LLC, as a wholly owned subsidiary of XXVI Holdings Inc.
Sundar Pichai is currently the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google LLC.
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