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The above graph represents Google properties revenue by quarter, starting from fiscal Q1 2002 to the recently completed quarter. Alphabet Inc, the parent company of Google, reported 18.5% YoY growth in Google properties revenue in Q4 2019, amounting to $31,902 million – the highest-ever in history!
Interestingly, a whopping 84.1% of Google’s ad revenue in Q4 2019 generated on its own properties.
|Source||Google Inc., Alphabet Inc.|
|Note||Google fiscal year starts from January 1st|
It is important to note that Google properties/websites revenues consist primarily of advertising revenue generated on Google search properties, other Google owned properties (Gmail, Google Maps, Google Play), and advertising revenue generated on YouTube properties.
Fiscal Q4 2013 was the first time when the company generated over $10 billion ($10,538 million to be specific) in revenue from ads generated on Google properties.
The company took 5 years to achieve another revenue milestone; Google properties revenue increased an impressive 21.8% YoY in Q4 2018, to $26,925 million. That represented a whopping 82.8% of the Google’s advertising revenue generated during the same quarter.
Google LLC (formerly Google Inc.) was incorporated in September 1998, by Larry Page and Sergey Brin while they were PhD. students at Stanford University in California. Google is a subsidiary of Alphabet Inc., headquartered in Mountain View, CA, United States.
After 6 years of its inception, Google IPO (Initial public offering) took place at $85 per share. On August 19, 2004, the company began trading at the Nasdaq and ended the day at $100.34, closing 18.05% above its offering price.
In October 2006, Google acquired the video-sharing site YouTube for $1.65 billion in Google stock. Some of the biggest acquisitions include DoubleClick on April 13, 2007 (for $3.1 billion in cash), Motorola Mobility on May 22, 2012 ( for $12.5 billion), Waze on June 11, 2013 (for $966 million in cash), Nest Labs on on January 14, 2014 (for $3.2 billion in cash), HTC (smartphone division) on September 21, 2017 (for $1.1 billion in cash), etc.
In August 2015, Google became a wholly-owned subsidiary of Alphabet. Alphabet Inc. (NASDAQ: GOOGL) replaced Google Inc. (NASDAQ: GOOGL) as the publicly-traded entity and all shares of Google automatically converted into the same number of shares of Alphabet, with all of the same rights.
On September 1, 2017, Alphabet announced a new holding company XXVI Holdings Inc. to manage its “Other Bets”. At the same time, Google announced its plans of restructuring as a limited liability company, Google LLC, as a wholly owned subsidiary of XXVI Holdings Inc.
Sundar Pichai is currently the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google LLC.
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