The above graph represents Snap sales and marketing expenses by quarter, starting from fiscal Q1 2015 to the recently completed quarter. Snap sales and marketing spending increased a healthy 26.6% YoY in FY Q4 2019, to $125.97 million. That’s representing nearly 22.5% of Snap Inc. quarterly revenue.
|Source||Snap Inc. Financial Reports, SEC Filings|
|Note||Snap Inc. fiscal year starts from January 1st|
The sales and marketing accounted for 15.5% of the total costs and expenses of Snap Inc. in Q4 2019.
As the graph shows, it was Q1 2017 when the social media company spent over 146.8% of its total quarterly revenue on Sales and Marketing activities, totalling $219.7 million.
About Snap Inc.
In the Spring of 2011, Reggie Brown came up with the idea of a disappearing-image messaging app called Picaboo (now known as Snapchat). However, due to the equity distribution issue, Brown later left the company.
In September 2011, the Snapchat app finally went live on the iOS App Store. On October 28, 2012, the company reported over 1 billion snaps being shared on Snapchat app – with over 20 million unique moments shared every day. While on October 29, 2012, the app was made available in the Google Play store for all Android devices.
On September 26, 2016, the name of the company changed from Snapchat Inc. to Snap Inc.
In March 2017, Snap Inc. completed its initial public offerings (IPO), at a price of $17 per share.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.