Microsoft B2B Startup Program: $10 Million For 100 SaaS Based Startups In India!

Microsoft has launched a new startup program, called Microsoft 100X100X100 primarily for SaaS-based B2B startups in India. During the 3-day visit of Satya Nadella, the company is expected to announce many new programs for startups and partners.

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

The Launch Of Amazon Pharmacy: All Set To Dominate $131 Billion Market!

Two years ago, when Amazon acquired PillPack, which is a prescription medicine delivery service, it was well...

The Zomato Ad Controversy: Has The Ethical Debate Arrived in India, After Shaking Facebook?

The Gurugram-based food tech unicorn Zomato is no stranger to unwanted trouble. But this time around, it...

A new first of its kind Microsoft B2B startup program to help SaaS-based startup is announced today.

Microsoft Corporation (NASDAQ:MSFT) has taken note of the Indian startups that are heavily inclined towards taking the SaaS route and therefore, today the tech giant reportedly launched a programme aimed at all such B2B or business-to-business Saas startups.

Advertisements

On Monday, Microsoft announced that 100 companies and 100 early growth stage SaaS startups will be brought together through their programme called Microsoft 100X100X100. Over the course of a total of 18 months, $100,000 will be spent by each committed company.

Other highly motivating benefits of participating in this initiative of Microsoft’s programme includes having exclusive access to prospective clientele at the Microsoft industry and customer events. The participating companies will also get access to the technology platform of Microsoft. In addition to all this, they will also receive proper guidance to optimise their existing business model to help them expand.

“This initiative will help build scale and create amazing opportunities for startups. Businesses can now fast-track their digital journeys through easy adoption of enterprise-grade solutions,” said Anant Maheshwari, President of Microsoft India, in a statement.

However, this isn’t the first time Microsoft has been heavily participating in the Indian startup ecosystem. They are already well known to run ‘Microsoft for Startups’ wherein their company’s Azure marketplace and enterprise-grade sales team is made available to early-stage B2B startups. M12, their corporate venture fund, was also expanded to India last year.

A lot more information and details will be available regarding the launch of this brand new programme by Microsoft after their Chief Executive Officer Satya Nadella will be addressing the media and other prominent personalities of the industry in Bangalore in the next two days.

Why Are Global Tech Giants Interested In India’s Saas Startups?

According to a study conducted jointly by Google and Accel, India is likely to become a $10 billion revenue industry with an eight per cent share of the global SaaS by 2025.

Advertisements

The first generation of Indian SaaS startups such as Zoho, Freshworks, and Druva, have already proved that its possible to effectively be able to sell software to the world remotely from India. This further goes to show that geographical barriers aren’t a constraint anymore, provided the products and buying experience are good.

After taking notes from the first generation of Indian Saas startups, many such Indian companies in recent years have emerged in hopes of duplicating their massive success. The main profitability of Saas startups lies in their huge margins as they need not build hardware or disburse any loans.

For the global tech behemoths like Microsoft, the idea is simple. They are betting on these Indian SaaS startups to make it big using their technology solutions such as Cloud platforms which makes these companies their customers. If they succeed, they will, in turn, be beneficial to several other thousands of customers.

Companies such as Google and Amazon who are global tech rival to Microsoft have also been actively participating in the Indian SaaS startup ecosystem by offering thousands of dollars worth of credit for the use of their cloud platforms, sponsoring countless events as well as giving away free goodies.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Does CCI Verdict On Reliance Future Group Deal Hints Who Will Have The Last Laugh?

Biyani's Future Group, Ambani's RIL, and Bezos' Amazon have been in a three-way dispute for the past...

4 Ways to Incorporate Technology Into Your Brick-and-Mortar Business

While more internet and online-only companies are popping up than ever before, there are still millions of brick-and-mortar businesses across the country....

A New Facebook Bug Let Hackers Listen To You Before You Pick Up Messenger Call

Despite all the claims and assurances, for one or some other reason, Facebook is far away from winning the trust of users.

Free Netflix In India From December: Netflix In A Pursuit Of New Subscribers

A month ago, we reported how Netflix might be brewing something interesting that could lead to a free Netflix subscription in India. Well,...

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been attracting the eyeballs of everyone...

Tesla Stocks Skyrocketing: Elon Musk Could Overtake Bill Gates to Become the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week, after Tesla Inc.'s rocky road...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This