The above graph represents the total number of Netflix global streaming subscribers by year, including the global streaming paid subscribers and free trials. The total number of Netflix global streaming subscribers reached 148.5 million by the end of 2018, with 26% YoY increase. Out of the total streaming subscribers, nearly 94% or 139.3 million were paying streaming subscribers in over 190 countries, and rest 9.196 million were free trial users.
|Source||Netflix Annual Reports, SEC Filings|
|Note||Netflix financial year – January 1st to December 31st|
As the graph shows, it was fiscal 2014 when the global Netflix streaming subscribers count surpassed 50 million mark for the first time in history. Out of 57.39 million total global streaming subscriptions, approximately 95% or 54.48 million to be specific were paid subscriptions.
In just three years, the number of Netflix’s global streaming subscribers more than doubled, surpassing 117.58 million for the first time in 2017. It was Q2 2017 When Netflix’s total streaming subscribers count crossed the 100 million mark, globally.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
In Q2 2017, it was the first time when the total Netflix streaming subscribers, globally, crossed 100 million mark.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
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