The above graph represents the total number of Netflix global streaming subscribers by year, including the global streaming paid subscribers and free trials. The total number of Netflix global streaming subscribers reached 171.77 million by the end of 2019, with 15.7% YoY increase. Out of the total streaming subscribers, nearly 97.3% or 167 million were paying streaming subscribers in over 190 countries, and rest 4.679 million were free trial users.
Growth in Netflix Streaming Subscribers: History
|Source||Netflix Annual Reports, SEC Filings|
|Note||Netflix financial year – January 1st to December 31st|
As the graph shows, it was fiscal 2014 when the global Netflix streaming subscribers count surpassed 50 million mark for the first time in history. Out of 57.39 million total global streaming subscriptions, approximately 95% or 54.48 million were paid subscriptions.
In just three years, the company recorded 2x increase in its global streaming memberships, totalling 117.58 million by the end of 2017. During Apr-June 2017, the number of Netflix streaming subscribers worldwide surpassed the 100 million for the first time.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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