The above graph represents Netflix annual revenue by region, starting from fiscal 2010 to the recently completed year. It is important to note that Netflix’s International revenue surpassed the United States revenue for the first time in 2019. A whopping 52.7% of Netflix’s global revenue in 2019 came from the International markets. The total International streaming revenue increased a strong 36.4% YoY in 2019, to an all-time high of $10,616.2 million.
On the other hand, Netflix annual revenue from its homegrown also reached a record of $9,540.2 million during the same period. A majority of that came alone in the third and fourth quarter of 2019.
Netflix US and International Revenue: History
|Source||Netflix Annual Reports, SEC Filings|
|Note||Netflix fiscal year starts from January 1st|
In September 2010, Netflix started offering an unlimited streaming plan (without DVDs) outside the United States. In just three months, the company generated nearly $3.6 million in revenue from International streaming segment. Meanwhile, the total revenue from the US increased to $2,159.01 million.
In 2016, Netflix US revenue (DVD+Streaming) surpassed $5 billion mark for the first time. About $5,619.58 million ($5.6 billion) in revenue was generated from the United States. During the same year, Netflix international streaming revenue increased an impressive 64% YoY to $3,211.1 million.
Surprisingly, in just three years, the video streaming giant reported over 3x increase in its International revenue, surpassing $10 billion in 2019. While the revenue from United States still below $10 billion.
Note: Netflix United States revenue includes the revenue from its monthly membership fees for services related to streaming content (comes under Domestic Streaming segment) and DVD-by-mail (comes under Domestic DVD segment) to all members in the United States. While Netflix International revenue includes the revenue from monthly membership fees for services related to streaming content to all members outside of the United States (comes under International Streaming segment).
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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