India Online Smartphone Market Share by Channel

The below graph represents the India's online smartphone market share by Channel - Flipkart,, Mi and others. Interestingly, the share of online channels in India's overall smartphone shipments reached 43% in Q2 2020 as consumers preferred contact-less shopping experiences due to Covid-19 pandemic.

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The above graph represents the India online smartphone market share by Channel – Flipkart,, Mi (Xiaomi) and others. The share of India’s smartphone shipments through online channels reached 43% in Q2 2020, mainly due to Covid-19 lockdown which altered consumers’ purchase decisions. Indians are now preferring contact-less shopping experience. However, the total online channel shipments declined a notable 46% YoY during the quarter.

SourceCounterpoint Research
Graph ID563
NoteIndia CY Year starts from January 01

It is important to note that the smartphone shipments through online channels in India reached their highest ever share of 46% during Q3 2019.

Amazon emerged as India’s top online smartphone channel for the first time in Q2 2020, with the highest-ever share of 47%. Xiaomi and Samsung were the best-selling smartphone brands on Amazon India.

Stands at second, Flipkart share in India’s online smartphone market declined from 58% in Q2 2019 to 42% in Q2 2020. Interestingly, Realme, Xiaomi, Samsung, and Poco were the best-selling brands on Flipkart, accounting for more than three-fourth of its total smartphone shipments.

The share of Mi in India’s online smartphone channels declined from 12% in Q2 2019 to 10% in Q2 2020. However, within smartphone brands, Xiaomi retained the top spot, with 44% share in the online smartphone market in India in Q2 2020. The growth was primarily driven by the strong performance of Redmi 8A Dual, Note 8 series and Redmi 8.

The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.