The above graph represents the quarterly distribution of GoDaddy costs and operating expenses by type – Cost of revenue, Technology and development, Marketing and advertising, Customer care, General and administrative and Depreciation and amortization. GoDaddy revenue in Q2 2019 clocked $737.2 million, while the total costs and operating expenses stood at $718.3 million.
GoDaddy Costs and Operating Expenses: History
|Source||GoDaddy Quarterly Reports|
|Last Updated||29 October 2019|
|Note||GoDaddy Fiscal Year – Jan 01 – December 31|
GoDaddy’s total cost of revenue reached an all-time high of $254.6 million in Q2 2019, with a nearly 15% year-over-year increase. The growth was primarily attributable to higher domain costs driven by the increase in domains under management and increased aftermarket domain sales.
Technology and development expenses accounted for nearly 17.3% of its total revenue generated in Q2 2019. The total expenses by the company on technology and development increased a whopping 21% year-over-year to $127.2 million in the second quarter.
In Q2 2019, GoDaddy increased its Marketing and advertising expenses by a whopping $22.9 million or 33.9% YoY – from just $67.4 million in Q2 2018 to 90.3 million in Q2 2019.
GoDaddy Customer care expenses also increased a notable 14.8% YoY in Q2 2019 to $87.6 million. The growth was primarily driven by increased costs associated with the continued expansion of the company’s international third-party Customer Care locations and the acquisition of MSH. However, on a quarterly basis, the customer care expenses declined nearly 3%.
About GoDaddy Inc: Additional Information
GoDaddy Inc. (NYSE: GDDY) is the world’s one of the largest internet domain name registrar and web hosting company. In 1997, Bob Parsons formed a company named “Jomax Technologies”, which later became GoDaddy. On May 28, 2014, the company was incorporated in Delaware.
In 2005, GoDaddy became the largest ICANN-Accredited registrar on the Internet.
In January 2009, GoDaddy began offering .IN domain names to small businesses in India. While in June 2012, the company launched its full-scale operations in India which soon became the company’s largest international office.
In July 2011, GoDaddy Group Inc agreed to be bought by a private equity consortium led by KKR, Silver Lake, and Technology Crossover Ventures, for about $2.25 billion.
On April 7, 2015, GoDaddy completed its initial public offering (IPO) of 26,000,000 shares of its Class A common stock, at a public offering price of $20.00 per share.
GoDaddy’s top acquisitions include Outright.com (July 2012), M.dot Inc (February 11, 2013), Locu (August 19, 2013), Media Temple (October 15, 2013), Afternic (September 19, 2013), Mad Mimi (August 20, 2014), Worldwide Media (December 7, 2015), FreedomVoice for $42M (May 17, 2016), ManageWP (September 6, 2016), Cognate (September 25, 2018), Sellbrite (April 10, 2019).
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