The above graph represents the Twitter ad revenue growth by quarter, starting from fiscal Q1 2012 to the most recent quarter. In Q3 2019, Twitter posted $823.7 million in revenue, globally. Interestingly, over 85% of that came from the company’s advertising business. Twitter ad revenue in Q3 2019 clocked $702.26 million, with 8% year-over-year increase. However, ad revenue declined a notable 3.4% when compared to the previous quarter.
YoY Growth in Twitter Ad Revenue: History
|Source||Twitter Quarterly Reports|
|Last Updated||26 October 2019|
|Note||Twitter fiscal year – from January 1 to December 31|
As the graph shows, since Q1 2012, Twitter has been generating over 80% of its total revenue from the advertising business, in every quarter.
In Q1 2013, Twitter advertising revenue crossed the $100 million mark for the first time, with a whopping 125.8% YoY and 1.01% QoQ growth. In less than three years, the company achieved another revenue milestone; the total ad revenue of Twitter surpassed the $500-million mark for the first time in Q3 2015, representing year-over-year growth of 60% and quarter-over-quarter growth of 13%.
As the graph shows, on a yearly basis, Twitter ad revenue growth was hovering above 100% between Q1 2012 and Q3 2014. After that, it has started slowing down.
Twitter ad revenue increased from just $13.6 million in Q2 2011 to a whopping $56.8 million in Q2 2012 – representing the highest-ever 317.08% year-over-over growth in its ad revenue.
About Twitter Inc: Additional Information
Twitter Inc. (NYSE: TWTR) is a global social networking platform, created on March 21, 2006, by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The company is based in San Francisco, California, and has more than 35 offices around the world.
Twitter is a microblogging website/app where people around the world share their thoughts by posting a Tweet which includes text, images, videos, gifs. Initially, the Tweet limit was restricted to 140 characters, but on November 7, 2017, the company doubled its Tweet limit to 280 characters for all languages except Chinese, Japanese, and Korean.
In 2013, Twitter emerged as one of the ten most-visited websites on the Internet and has been described as “the SMS of the Internet”.
On November 6, 2013, Twitter priced its initial public offering (IPO) at $26 per share, which closed at $44.90 next day, giving the company a valuation of over $31 billion.
As of 2019, Twitter is ranked 41 of the top 500 websites on the web, Alexa web traffic analysis.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.