Number of Apple Pay Users, by Quarter

The above graph represents the total number of Apple Pay users in the US and worldwide. As of December 2018, about 383 million people around the world are using Apple Pay. That’s a whopping 135% YoY increase from December 2017 when nearly 163 million people were using Apple Pay.

RegionUS, Worldwide
SourceLoup Ventures, Apple Inc.
Graph ID79
Last UpdatedOctober 2019
DurationCY Q4 2014 – Q4 2018

The Cupertino giant released the payment service-cum-digital wallet – Apple Pay – on October 20, 2014, for the US-issued payment cards only. Interestingly, within 2 months, about 2.6 million people in the US started using Apple Pay.

Later in 2015, the company extended Apple Pay support to customers in the UK, China and other major counties. As a result, the number of Apple Pay users in Q4 2015 increased a whopping 889.6% YoY to 25.73 million, globally. Out of that, 24.19 million are from the United States and rest 1.54 million are International users.

As the graph shows, the adoption of Apple Pay user significantly increased over the last 4 years. However, it is important to note that the quarter-over-quarter growth is primarily driven by International users. While the number of US Apple Pay users has been increasing at a slower pace.

About Apple Inc: Additional Information

Apple Inc. (NASDAQ: AAPL) was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company is popularly known for its line of smartphones called iPhones. Apart from iPhones, the Cupertino giant develops and sells iPad, Macbooks, iPod, Apple Watches, Apple TV, HomePod, and some other online services.

Apple’s first product was Apple I, a desktop computer that was designed and hand-built entirely by Steve Wozniak.

On December 12, 1980, Apple went public, by selling 4.6 million shares at $22 per share.

On January 9, 2007, Steve Jobs unveiled the first generation of iPhone at the Macworld 2007 convention, in San Francisco. However, it was launched on June 29th in the United States, at the price of $499 for the 4GB model and $599 for the 8 GB model. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of the iPhone.

After 10 years, in September 2017, Apple Inc. celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.

With a brand value of $205.5 billion, Apple tops the list of World’s Most Valuable Brands 2019 by Forbes, for the ninth year in a row.


The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.