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The above graph represents the global Apple iPhone sales by year, starting from fiscal 2007 to 2018*. Apple sold 217.72 million units of iPhones in fiscal 2018, with a negligible increase of 0.4% YoY. The growth was primarily led by the first quarter of 2018 (Oct-Dec 2018) which also known as a holiday quarter. About 77 million units of iPhones were sold during the holiday quarter.
Note: Due to the declining sales of iPhones, Apple decided to stop revealing the iPhones sales figure from fiscal Q1 2019. However, a market research firm IDC continues to estimate the yearly worldwide smartphone shipments by vendors, which includes Apple, Samsung and other OEMS.
Growth in Apple Global iPhone Sales: History
| Region | Worldwide |
| Source | Apple’s official Reports, SEC Filings |
| Graph ID | 157 |
| Note | Apple financial year starts from October |
It is important to note that on June 29, 2007, Apple began shipping iPhone in the U.S., and on November 9, 2007, it expanded to international markets. Within three months of its launch, the company sold 1.39 million units of iPhones.
In fiscal 2012, Apple global iPhone sales increased an astonishing 73% YoY, to over 125 million units. This was the first time when the sales of iPhones surpassed 100-million mark.
Interestingly, in fiscal 2015, the global sales of iPhones surpassed 200-million mark for the first time since inception. Apple sold nearly 231 million units of iPhones in FY’15, globally – highest-ever in history. That’s a whopping 37% YoY increase. The numbers portray an impressive scenario with 74.5 million iPhones being sold in Q1 2015 alone. The growth was primarily driven by iPhone 6 and 6 Plus, launched in September 2014.
However, the Cupertino giant has been struggling to keep its iPhone sales growth intact since last 3 years.
Surprisingly, the Apple iPhone sales declined for the first time in fiscal 2016; the company recorded a notable -8.4% YoY decline in worldwide iPhone sales, totalling 211.88 million. This was primarily due to the lower rate of iPhone upgrades during FY’16 compared to FY’15 and the challenging macroeconomic conditions in some major markets. In fact, the average selling price of iPhone also declined during the year.
About Apple Inc: Additional Information
Apple Inc. (NASDAQ: AAPL) was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company is popularly known for its line of smartphones called iPhones. Apart from iPhones, the Cupertino giant develops and sells iPad, Macbooks, iPod, Apple Watches, Apple TV, HomePod, and some other online services.
Apple’s first product was Apple I, a desktop computer that was designed and hand-built entirely by Steve Wozniak.
On December 12, 1980, Apple went public, by selling 4.6 million shares at $22 per share.
On January 9, 2007, Steve Jobs unveiled the first generation of iPhone at the Macworld 2007 convention, in San Francisco. However, it was launched on June 29th in the United States, at the price of $499 for the 4GB model and $599 for the 8 GB model. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of the iPhone.
After 10 years, in September 2017, Apple Inc. celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.
With a brand value of $205.5 billion, Apple tops the list of World’s Most Valuable Brands 2019 by Forbes, for the ninth year in a row.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.
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