The above graph represents Apple products sales worldwide by year, starting from fiscal 2007 to fiscal 2018. Apple’s major products include the iPhone, iPad, iPod and MacBooks. It is important to note that the sales of all the three major products in fiscal 2018 either declined or stagnated as compared to the year-ago quarter. Due to the declining sales of its products, the Cupertino giant has decided to stop revealing their sales figures from the first quarter of fiscal 2019.

RegionWorldwide
SourceApple’s official ReportsSEC Filings
Last UpdatedSeptember 2019
Graph ID484
NoteApple’s fiscal year starts from October

In fiscal 2018, Apple iPhone sales increased a negligible 0.4% YoY, to 217.7 million units, globally. About 77.32 million units of iPhones shipped in the first quarter alone.

While the global sales of iPad declined 0.5% YoY to about 43.5 million units – the lowest in the last 7 years. It was fiscal 2013 when the Cupertino giant sold a whopping 71 million units of iPads, globally, registering 21.8% YoY growth. Since then the Apple iPad sales have been declining by each passing year.

When it comes to Mac sales, Apple witnessed a notable 5.4% YoY decline in fiscal 2018. The company sold only 18.2 million units of Mac products, globally. That’s the lowest since 2013.

In fiscal 2015, both, iPhone and Mac sales were at the peak. Apple sold over 20 million units of Macs and 231 million units of iPhones – highest-ever in history! The growth was primarily driven by the strong demand of Mac portables and the increased sales of MacBook Air, MacBook Pro and Mac Pro, iPhone 6 and 6S.

About Apple Inc: Additional Information

Apple Inc. (NASDAQ: AAPL) was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company is popularly known for its line of smartphones called iPhones. Apart from iPhones, the Cupertino giant develops and sells iPad, Macbooks, iPod, Apple Watches, Apple TV, HomePod, and some other online services.

Apple’s first product was Apple I, a desktop computer that was designed and hand-built entirely by Steve Wozniak.

On December 12, 1980, Apple went public, by selling 4.6 million shares at $22 per share.

On January 9, 2007, Steve Jobs unveiled the first generation of iPhone at the Macworld 2007 convention, in San Francisco. However, it was launched on June 29th in the United States, at the price of $499 for the 4GB model and $599 for the 8 GB model. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of the iPhone.

After 10 years, in September 2017, Apple Inc. celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.

With a brand value of $205.5 billion, Apple tops the list of World’s Most Valuable Brands 2019 by Forbes, for the ninth year in a row.


The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.

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