The above graph represents Apple annual revenue by region, starting from fiscal 2007 to fiscal 2019 (till third quarter). In fiscal 2018, Apple posted its highest-ever annual revenue of $265,595 million, globally. Interestingly, nearly 42% of that came from the Americas. Apple’s revenue from Americas in fiscal 2018 increased a significant 16% YoY to $112,093 million – the highest till date. The yearly growth was driven by the impressive performance of Apple in its first fiscal quarter.
|Region||Americas, Europe, Japan, APAC, Rest of World|
|Source||Apple’s official Reports, SEC Filings|
|Last Updated||September 2019|
|Note||Apple’s fiscal year starts from October|
Stands at second, Europe contributed nearly 24% to the company’s total revenue generated in fiscal 2018. Apple’s revenue from Europe in fiscal 2018 amounted to $62,420 million, with 14% YoY increase. The growth was primarily driven by the higher sales and revenue of iPhones and Services.
The contribution of China to Apple’s overall revenue in fiscal 2018 was 20%, registering negligible YoY growth. China, the largest smartphone market in the world, accounts for one-third of total active iPhone in the world. With 16% YoY growth, Apple posted $51,942 million in annual revenue from Greater China (includes Hong Kong and Taiwan) in fiscal 2018. It was fiscal 2015 when the company’s revenue from China increased a whopping 84% YoY to $58,715 million – highest-till date. This was primarily driven by iPhone sales.
Japan experienced a strong 23% YoY growth in its revenue during fiscal 2018. However, if we take a close look at the contribution of Japan to Apple’s overall revenue, it becomes evident that the Japan market is almost saturated. The region accounted for 8% or less of the company’s global revenue for the last 6 years.
About Apple Inc: Additional Information
Apple Inc. (NASDAQ: AAPL) was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company is popularly known for its line of smartphones called iPhones. Apart from iPhones, the Cupertino giant develops and sells iPad, Macbooks, iPod, Apple Watches, Apple TV, HomePod, and some other online services.
Apple’s first product was Apple I, a desktop computer that was designed and hand-built entirely by Steve Wozniak.
On December 12, 1980, Apple went public, by selling 4.6 million shares at $22 per share.
On January 9, 2007, Steve Jobs unveiled the first generation of iPhone at the Macworld 2007 convention, in San Francisco. However, it was launched on June 29th in the United States, at the price of $499 for the 4GB model and $599 for the 8 GB model. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of the iPhone.
After 10 years, in September 2017, Apple Inc. celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.
With a brand value of $205.5 billion, Apple tops the list of World’s Most Valuable Brands 2019 by Forbes, for the ninth year in a row.
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