The above graph represents Apple annual revenue by region, starting from fiscal 2013 to fiscal 2020. Interestingly, America has always been contributing the most to Apple’s global revenue every year. In FY 2019, approximately 44.9% of the company’s total revenue came from the Americas, followed by Europe and China. Apple annual revenue from Americas reached an all-time high of $116,914 million in fiscal 2019, with nearly 4.3% YoY growth.
|Region||Americas, Europe, Japan, China, Rest of World|
|Source||Apple’s official Reports, SEC Filings|
|Note||Apple’s fiscal year starts from October 1st|
Stands at second, Europe contributed nearly 23.2% to the company’s total revenue generated in fiscal 2019. Apple’s revenue from Europe in FY 2019 declined nearly 3.4% YoY, to $60,288 million. The highest revenue was reported in FY’18.
The contribution of China to Apple’s overall revenue in fiscal 2019 was 16.8%. China, the largest smartphone market in the world, accounts for one-third of total active iPhone in the world. In FY’19, Apple annual revenue from Greater China (includes Hong Kong and Taiwan) declined a huge 15.9% YoY, to $43,678 million. It was fiscal 2015 when the company’s revenue from China increased a whopping 84% YoY to $58,715 million – highest-till date. This was primarily driven by iPhone sales.
Japan experienced nearly 1% YoY decline in its revenue, amounting to $21,506 million in fiscal 2019. However, if we take a close look at the contribution of Japan to Apple’s overall revenue, it becomes evident that the Japan market is almost saturated. The region accounted for 8% or less of the company’s global revenue for the last 7 years.
About Apple Inc: Additional Information
Apple Inc. (NASDAQ: AAPL) was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company is popularly known for its line of smartphones called iPhones. Apart from iPhones, the Cupertino giant develops and sells iPad, Macbooks, iPod, Apple Watches, Apple TV, HomePod, and some other online services.
Apple’s first product was Apple I, a desktop computer that was designed and hand-built entirely by Steve Wozniak.
On December 12, 1980, Apple went public, by selling 4.6 million shares at $22 per share.
On January 9, 2007, Steve Jobs unveiled the first generation of iPhone at the Macworld 2007 convention, in San Francisco. However, it was launched on June 29th in the United States, at the price of $499 for the 4GB model and $599 for the 8 GB model. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of the iPhone.
After 10 years, in September 2017, Apple Inc. celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.
With a brand value of $205.5 billion, Apple tops the list of World’s Most Valuable Brands 2019 by Forbes, for the ninth year in a row.
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