The above graph represents Apple quarterly revenue by region, starting from fiscal Q3 2007 to the most recent quarter. In Q4 2019, Apple reported $64,040 million ($64 billion) in revenue, globally. As the graph shows, this was the highest Q4 revenue the company ever generated. Interestingly, approximately 45.8% of Apple’s total revenue in Q419 came from the Americas.
|Region||Americas, Europe, China, APAC, Japan|
|Source||Apple Quarterly Reports, SEC filings|
|Last Updated||31 October 2019|
|Note||Apple financial year starts from October|
Apple’s revenue from the Americas increased a 6.6% YoY to $29,322 million in fiscal Q4 2019.
Europe is the second-largest segment, accounted for 23.3% of the company’s total revenue in fiscal Q4 2019. Despite that, Apple revenue from Europe region declined to $14,946 million during the fourth quarter, from $15,382 million during the same period a year ago.
Surprisingly, Greater China, which is the world’s largest smartphone market, has witnessed a notable 2.4% year-over-year decline in its revenue from Apple’s products and services. The lower iPhone sales were the main reason behind the decreased revenue from the region.
Apple’s revenue from Japan in fiscal Q4 2019 declined to $4,982 million, from $5,161 million in Q4 2018 – representing 3.46% YoY decline.
Apple Revenue by Region: History
In fiscal Q1 2019, Apple revenue from Americas was $36,940 million – the highest-ever till date.
While the Europe and Japan region posted its highest-ever revenue in fiscal Q1 2018. It is important to note that the first fiscal quarter of 2018 was the biggest-ever quarter in Apple’s history in terms of revenue from a new iPhone lineup – iPhone X. Apple witnessed a significant year-over-year and quarter-over-quarter increase in its FY Q1 revenue across all major regions.
Apple Operating Segments: Additional Information
Apple manages its business primarily on a geographic basis. As of September 2019, the company’s 5 operating segments: Americas, Europe, Greater China, Japan and Rest of Asia Pacific. While the Americas region includes North and South America, Europe includes European countries, as well as India, the Middle East and Africa. Greater China includes China, Hong Kong and Taiwan. Rest of Asia Pacific includes Australia and those Asian countries which are not included in Apple’s other reportable segments.
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