The above graph represents Apple quarterly revenue by region, starting from fiscal Q3 2007 to the most recent quarter. Apple’s revenue in Q3 2019 reached an all-time high of $53,809 million, worldwide. Interestingly, approximately 46.6% of Apple’s total revenue came from the Americas.
|Region||Americas, Europe, China, APAC, Japan and Rest of World|
|Source||Apple.com., SEC filings|
|Last Updated||13 September 2019|
|Note||Apple financial year – October 1 to September 30 of the following year|
Apple’s revenue from the Americas increased a 2% YoY to $25,056 million in fiscal Q3 2019.
Europe is the second-largest segment, accounted for 22.16% of the company’s total revenue in fiscal Q3 2019. However, Apple revenue from Europe region declined to $11,925 million in Q3 2019, from $12,138 million in FY Q3 2018.
Surprisingly, Greater China, which is the world’s largest smartphone market, has witnessed a notable 4.1% year-over-year decline in its revenue from Apple’s products and services. The lower iPhone sales were the main reason behind the decreased revenue from the region.
Apple’s revenue from Japan region in fiscal Q3 2019 was $4,082 million. The company recorded an impressive 5.6% YoY growth in its revenue from Japan, from $3,867 billion in Q3 2018.
Apple Revenue by Region: History
In fiscal Q1 2019, Apple revenue from Americas was $36,940 million – the highest-ever till date.
While the Europe and Japan region posted its highest-ever revenue in fiscal Q1 2018. It is important to note that the first fiscal quarter of 2018 was the biggest-ever quarter in Apple’s history in terms of revenue from a new iPhone lineup – iPhone X. Apple witnessed a significant year-over-year and quarter-over-quarter increase in its FY Q1 revenue across all major regions.
Apple Operating Segments: Additional Information
Apple manages its business primarily on a geographic basis. As of September 2019, the company’s 5 operating segments: Americas, Europe, Greater China, Japan and Rest of Asia Pacific. While the Americas region includes North and South America, Europe includes European countries, as well as India, the Middle East and Africa. Greater China includes China, Hong Kong and Taiwan. Rest of Asia Pacific includes Australia and those Asian countries which are not included in Apple’s other reportable segments.
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