The above graph represents Apple quarterly revenue by region, starting from fiscal Q3 2007 to the most recent quarter. In fiscal Q1 2020, Apple global revenue in fiscal Q1 2020 reached a record high of $91,819 million ($91.8 billion). Interestingly, approximately 45.1% of Apple’s total revenue in FY Q1 2020 came from the Americas.
|Region||Americas, Europe, China, APAC, Japan|
|Source||Apple Quarterly Reports, SEC filings|
|Note||Apple financial year starts from October|
Apple’s revenue from the Americas increased an impressive 12% YoY to $41,367 million in fiscal Q1 2020.
Europe is the second-largest segment, accounted for 25.3% of the company’s total revenue in fiscal Q1 2020. Apple revenue from Europe region increased an appreciable 14.3% YoY to $23,273 million during the December quarter.
Surprisingly, Greater China, which is the world’s largest smartphone market, recorded 3.1% year-over-year increase in its revenue from Apple’s products and services, totalling $13,578 million in FY Q1 2020.
Apple’s revenue from Japan in FY Q1 2020 declined to $6,223 million, from $6,910 million in FY Q1 2019 – representing a notable 9.9% YoY decline.
Apple Revenue by Region: History
In fiscal Q1 2019, Apple revenue from Americas was $36,940 million – the highest-ever till date.
While the Europe and Japan region posted its highest-ever revenue in fiscal Q1 2018. It is important to note that the first fiscal quarter of 2018 was the biggest-ever quarter in Apple’s history in terms of revenue from a new iPhone lineup – iPhone X. Apple witnessed a significant year-over-year and quarter-over-quarter increase in its FY Q1 revenue across all major regions.
Apple Operating Segments: Additional Information
Apple manages its business primarily on a geographic basis. As of September 2019, the company’s 5 operating segments: Americas, Europe, Greater China, Japan and Rest of Asia Pacific. While the Americas region includes North and South America, Europe includes European countries, as well as India, the Middle East and Africa. Greater China includes China, Hong Kong and Taiwan. Rest of Asia Pacific includes Australia and those Asian countries which are not included in Apple’s other reportable segments.
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