Smart Speaker Market: Google Is No More The Second Largest Player!

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The exploded adoption of internet and smart devices by tech-savvy people around the globe has given the unprecedented rise to smart speaker market. The industry, primarily dominated by Amazon, is going through a few noticeable changes, especially after the debut of many local and Chinese players.

According to the latest data on smart speaker shipments in Q2 2019, released by Canalys, Chinese vendor Baidu has leapfrogged Google to become the second-largest smart speaker vendor worldwide. Interestingly, 3 out of the top 5 smart speakers vendors globally are from China.

The total shipment of smart speakers in Q2 2019 reached 26.1 million units. Amazon dominated the market with a 25.4% share, registering an impressive 61.1% YoY growth.

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The biggest surprise, however, came in the form from Baidu. With a whopping 3700% YoY growth, Baidu leapfrogged Google, Xiomi and Alibaba to claim the second position in the list. The unprecedented rise of Baidu was largely driven by the enormous success of Xiaodu devices in China that the company launched after reentering into the smart speakers market in Q2 2019. Baidu shipped 4.2 million units of smart speaker devices.

The smart speakers from Google faced the tough competition from Baidu and other Chinese smart speakers vendors in Q2 2019. As a result, the company’s smart speaker shipment declined 19.8% YoY in Q2 2019, to 4.3 million units. Suorinsgly, Google was the only smart speaker vendor that shipped less number of smart speakers in Q2 2019, as compared o the same quarter a year ago.

Alibaba, posted 15.8% growth in its smart speakers’ shipments, while Xiaomi recorded 10.8% growth in Q2 2019. Both the companies have been strengthening their presence in the worldwide smart speakers market for the last few quarters.

Overall the worldwide smart speakers market grew 55.4% in the last one year. The growth percentage clearly indicates the increasing trust among connected users despite all the concerns about privacy raised recently.

As the competition is becoming more intense, vendors are planning to introduce more intuitive devices, i.e with displays, that could attract eyeballs of customers. The market, however, is in quite a nascent stage. All the vendors including Google and Amazon are experimenting various price points and head-turning specifications of smart speakers to keep the customers glued ith it with the devices. Besides, the slow acceptance of voice-based devices is also a bit of challenge for all the vendors in this industry.

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Undoubtedly, the future belongs to the voice ad video. Smart speakers will definitely find its place in every house once the real must-have use case is found.

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