Paytm Eyes $180 Billion Education Sector Of India To Fuel The Growth

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy....

Paytm has set its eyes on the flourishing Education sector of India to counter Google Pay and PhonePe.

Since its inception in 2010, Vijay Shekhar Sharma’s Paytm went off from being a DTH recharge platform to adding postpaid landline and mobile bills in 2013. The year 2015 saw the company securing Paytm Payments Bank approval, which was launched in 2017 to provide financial service access to the underserved side of India.

Paytm logged in 800-900 million transactions a month this year. The household name in digital payment platforms in India looks to secure $2-3 billion in Gross Merchandising Value (GMV) from the Education sector offerings in the next 18 months. So far, Paytm has recorded $1 billion in GMV from the payment services related to the Education sector.


Paytm has planned to upgrade and evolve its education services to include the likes of co-branded debit cards, tuition fee loan payment, test-taking platforms, career counselling and job hunting resources. Last year Paytm logged a billion dollars in education fee payment.

Senior vice-president Vineet Kaul stated that Paytm is building effective education products to list on the platform. In a year from now, with the test-taking platform ready, users will be able to buy education products and take tests on the platform.

The Thriving India Education Sector

One of the prime reasons behind Paytm’s move to target Education sector of India is the enormous opportunity that remained untapped for a long time. The estimated opportunity size in the Education sector of India is $180 billion by 2020 – nearly double the $96 billion in 2016.

Put this figure with the number of young generation in India and the picture is clear almost immediately. India is the home for the maximum number of young people, aged between 9 and 17, in the world and Education is going to attract a lion’s share of the investment this generation would make in the next few years. Put simply, it’s just mind-boggling for any company.

The rise of E-Learning platforms, likes of Byju’s, that have been targeting the same generation in the last few years is a clear indication of the digital education revolution India is going through. Hence, offering a tailored made payment solution designed specifically for the Education sector of India is a well-calculated move made by Paytm.


Paytm is also in talks with many chains of schools across the country to empower them with the digital mode of payment collection mechanism.

Paytm Growth: Challenges Ahead

In FY’19 Paytm reported 5.5 billion transactions with GMV of $50 billion. In FY’20 the company is targeting to double its GMV and is leaving no stone unturned to achieve the milestone set by its CEO.

The intensifying competition in the online payment sector is making Paytm to diversify its portfolio and offer custom-made payment solutions to industries, large institutions and companies. The rising popularity and adoption of UPI payments by users and vendors across the country are affecting the growth of mobile wallets. However, Payment, the leader in the mobile wallet sector, is finding it tough to compete with rivals. The company recorded 140 million UPI transactions through its platforms in July 2019, as compared to over 300 million transactions, recorded by its rivals Google Pay and Phone Pay, together.

By offering tailored made payment solutions for various sectors, i.e. Education, Paytm is trying to strengthen its market presence further. How much these payment solutions will help Paytm in increasing its GMV and transactions, only time will tell.


Please enter your comment!
Please enter your name here

Latest News

Apple, Social Casino Apps, And An Illegal Partnership: Minting Billions?

Getting sued is a frequent affair for Apple Inc. (NASDAQ:AAPL) and therefore it is no surprise when...

Judgement Day For LG: Time To Bid Adieu To Smartphone Market!

When the going gets tough, the tough get going. But that doesn't seem to fit in case of LG Smartphone business.

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer about raking in subscribers by...

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run a small business and sell...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This