The Value of Digital Transformation to Small Businesses

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Has Zuckerberg Finally Accepted That Facebook Spies On Users?

It seems like Facebook is headed towards more investigation and scrutiny as recently, Facebook has been alleged...

The secret to a successful business lies in the need to innovate and adapt. Sure enough, the world is getting smaller as the current digital landscape continues to grow. This comes as social media and mobile applications are revolutionizing the way people shop and find the solutions that they need.

It’s this fact alone that should encourage small businesses to adapt to an increasingly digitally-driven world. Sad to say, only a small percentage of active small businesses have established a digital strategy or at least have adopted new media as a way for them to engage their audiences.

One thing’s for sure, these businesses shouldn’t be left out as the business world looks towards a future where every transaction is handled in cyberspace.


Digital transformation is not just a trend, but a reality that small businesses will have to take note of. But if that’s not enough to convince you to ride the wave, here are a few takeaways you should know:

Improving efficiency

When it comes to managing a business, there’s always that part that has to be secured at all costs: the bottom line.

You need to stay profitable in order to survive. For sure, this would mean clocking in more hours for work, ensuring that the operation is running smoothly, and exploring possible areas of expansion. But given the fact that you only have so much time and resources to do all of these things, you will have to develop a system that optimizes the workflow.

Using the right applications, you can increase the productivity of your business. This is possible through automating tasks you consider as tedious and time-consuming. For instance, you can use database management software to verify the contact details of potential leads. As a result, your team will not have to focus too much of their time manually qualifying your prospects. They are better suited for more crucial tasks that will support your business growth.

Making it to the top of the Internet

Modern marketing is more about how well you use new media to promote your products and services. No doubt, businesses can find value in managing their own social media pages. But when it comes to exploring more valuable business opportunities online, businesses will have to compete for the top spot in the search engine results.


Seeing that Google records 3.5 billion searches each day, businesses will have to create effective websites that rank well and generate organic traffic. People who actively search for a product or service online are very much likely to end up purchasing. That said, businesses will have to invest in effective web development and search engine optimization in order to get ahead. When it comes to the latter, you may need to get expert advice from the top SEO specialists, such as those listed on This should grant you access to skills along the lines of keyword research, on-site SEO, and content development. 

Digital transformation is all about adaptation and being able to apply what’s best for your business. All you have to do is dive into a future that’s unavoidable.


Please enter your comment!
Please enter your name here

Latest News

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...

MobiKwik Takes A Dig At Paytm After The Recent App Ban

The ongoing China-India border tension is resulting in more apps getting banned, and every time that happens the Indian startup unicorn Paytm...

India Bans 43 More Apps As Indo-China Feud Continues

The latest move of the Indian Government has proved that Chinese-origin apps won’t catch a break any time soon.Today, the GOI, Under...

ShareChat Acquisition: What’s Google Up To?

The news related to acquisition of ShareChat is once again making rounds on the internet. It seems like Google...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week, after Tesla Inc.'s rocky road...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This