The above graph represents Facebook annual revenue by segment, starting from fiscal 2011 to the most recent completed year. In fiscal 2018, Facebook generated a whopping $55.8 billion in revenue, worldwide. A whopping 98.5% of that came from its advertising business. Facebook advertising revenue in 2018 increased an impressive 38% YoY to $55 billion – the highest-ever in history. The growth was primarily driven by the growth in mobile ad revenue. In 2018, Facebook mobile advertising revenue represented approximately 92% of the company’s total advertising revenue, compared with approximately 88% in 2017.
- Region: Worldwide
- Source: Facebook Annual Reports, SEC Filings
- Last Updated: 29 July 2019
- Note: Facebook financial year – Jan 1 to 31 December
- Graph ID: 407
On the other hand, the revenue from Payments and Other Fees increased a notable 16% YoY in 2018, to $825 million. That’s representing only 1.5% of the company’s total revenue for fiscal 2018.
Facebook Annual Revenue by Segment: History
Surprisingly, in fiscal 2011, Facebook’s total revenue increased a whopping 88% YoY, to $3,711 million, globally. The growth was primarily driven by a strong 69% YoY increase in Facebook’s advertising revenue during 2011. Facebook ad revenue in 2011 clocked $3.15 billion. According to Facebook’s annual report, the advertising revenue grew due to an impressive 42% increase in the number of ads delivered and an 18% increase in the average price per ad delivered.
In fiscal 2014, Facebook Payments and Other Fees revenue reached an all-time high of $974 million. However, after that, it has started declining. Facebook’s Payment and Other Fees revenue declined a notable 13% YoY in 2015, 11% YoY in 2016, and 6% YoY in 2017.
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