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The above graph represents Netflix US revenue by quarter, starting from fiscal Q1 2011 to Q4 2019. The United States has always been the most promising country for the company. The region accounted for nearly 46.2% of the Netflix total revenue generated in Q4 2019. Netflix domestic revenue from DVD and Streaming services increased an impressive 21.4% YoY during Q4 2019, to $2,526.12 million ($2.5 billion).
Note: From Q1 2020, Netflix has stopped revealing the overall revenue from the United States. Instead, the company has announced its quarterly “Streaming” revenue from the US & Canada.
Netflix Domestic Revenue From DVD and Streaming: History
|Source||Netflix Quarterly Reports, SEC Filings|
|Note||Netflix financial year – January 1st to December 31st|
Netflix domestic revenues include the revenues from monthly membership fees for services consisting of DVD-by-mail and the streaming content, to all members in the United States.
In Q1 2011, over 98% of Netflix’s total revenue came from the United States. The company generated about $706.27 million in revenue from the United States. However, it had slowly declined to 86% in Q1 2013, when the company’s revenue from the US amounted to $881.94 million. That’s was mainly due to the increasing number of Netflix’s international subscribers, as well as the declining number of the DVD-by-mail offering memberships.
It was fiscal Q1 2014 when Netflix quarterly revenue from the US crossed $1 billion mark for the first time. The total domestic revenue increased a considerable 13.7% YoY in Q1 2014, to $1,002.97 million.
In fiscal Q3 2018, Netflix achieved another big milestone as its quarterly revenue from the US crossed $2 billion mark for the first time in history. The video streaming giant generated a whopping $2,026.09 million ($2 billion) in revenue, representing 50.66% of the company’s total revenue during Q3 2018.
Surprisingly, in Q4 2018 was the first time when Netflix international revenue figure ($2,105.6 million) surpassed its domestic revenue ($2,081.3 million). The revenue contribution of the US to Netflix’s total Q4 2018 revenue was just 49.7%.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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