The above graph represents Netflix quarterly revenue from the US – from fiscal Q1 2011 to Q1 2019. The United States has always been the most promising country for Netflix. The region accounted for nearly 47.6% of the company’s total revenue generated in Q1 2019. Netflix’s domestic revenue from DVD and Streaming services increased a notable 12.3% YoY to $2,154.24 million ($2.2 billion) in the first quarter of 2019.
It was Q1 2014 when Netflix’s revenue from the US crossed $1 billion mark for the first time. The revenue increased by 13.7% YoY to $1,002.97 million. Last year in Q3 2018, the company achieved another big milestone as its quarterly revenue from the US crossed $2 billion mark.
Netflix’s Domestic Revenue: Additional Information
Netflix’s domestic revenues include the revenues from monthly membership fees for services consisting of DVD-by-mail and the streaming content, to all members in the United States.
In Q1 2011, over 98% of Netflix’s total revenue came from the United States. The company generated about $706.27 million in revenue from the United States. However, it had slowly declined to 86% in Q1 2013, when the company’s revenue from the US amounted to $881.94 million. That’s was mainly due to the increasing number of Netflix’s international subscribers, as well as the declining number of the DVD-by-mail offering memberships. Surprisingly, in Q4 2018 was the first time when Netflix international revenue figure ($2,105.6 million) surpassed its domestic revenue ($2,081.3 million). The revenue contribution of the US to Netflix’s total Q4 2018 revenue was just 49.7%.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
In Q2 2017, it was the first time when the total Netflix streaming subscribers, globally, crossed 100 million mark.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
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