The above graph represents the Netflix International streaming revenue by quarter, starting from Q1 2011 to Q4 2019. Interestingly, more than half (53.8%) of the company’s total revenue during December quarter came from outside the United States. Netflix international streaming revenue in Q4 2019 reached an all-time high of $2,941.32 million ($2.9 billion), with a strong 39.69% year-over-year increase.
Note: From Q1 2020, Netflix has stopped revealing the US and International streaming revenue data, separately. Instead, the company has started revealing the quarterly streaming revenue by region.
Netflix International Streaming Revenue: Additional Information
|Region||Worldwide, excluding United States|
|Source||Netflix Quarterly Reports, SEC Filings|
|Note||Netflix financial year – January 1st to December 31st|
Netflix’s International streaming segment derives the revenues from monthly membership fees for services related to streaming content to members outside of the United States.
The fiscal Q1 2017 was the first time when Netflix international revenue crossed $1 billion. The total revenue increased a whopping 60.5% YoY to $1,046.20 million ($1 billion).
In Q4 2018, Netflix’s international region generated a splendid $2,105.59 million ($2 billion) streaming revenue, thus commanding a dominant 50.29% of the company’s total revenue for the quarter. It is important to note that Q4 2018 was also the first time when Netflix’s International revenue surpassed its domestic revenue.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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