Samsung once again finds itself in hot water as the company is accused of misleading potential customers of Galaxy devices. The Korean smartphone giant has got sued in Federal Court for making a false water-resistant claim in their advertisements.
Australia Competition and Consumer Commission (ACCC) has recently filed a case against Samsung Electronics Australia for creating an artifice amongst its consumers. The chairman of ACCC, has accused Samsung of making false claims in order to sell their Galaxy series smartphones in the country.
“Their claim that the phone can be used in any type of water is absolutely inexact”, says the Chairman.Advertisements
ACCC has cited Galaxy S10e, S10, S10 Plus, S9, S9 Plus, S8, S8 Plus, S7, S7 Edge, Note 9, Note 8, Note 7, A8, A7, and A5 in its lawsuit.
Galaxy Phone: Truly Water Resistant?
For a long time, Samsung has been advertising the water-resistant capabilities of Galaxy devices. The brand has been promoting its Galaxy devices on a large scale highlighting the water-resistant feature. Even in their advertisements, they showed the phone being used in swimming pools.
The company has claimed that the Galaxy phones are water-resistant up to 1.5 meters for 30 minutes. However, it turned out that the feature is only double-dealing and not true at all.
ACCC says that Samsung cannot justify this water-resistant claim for so many reasons; Samsung did not clearly specify which type of water the phone was advertised for. Now they are saying that the claim was only for fresh water, which is not true.
Moreover, many customers were denied warranty after they complained about the damage caused by water in their phone. ACCC cross-checked about 300 Samsung advertisements before taking any action. They did their research before filing the case.
The IP68 water resistance, claimed by Samsung in Galaxy devices, does not cover seawater or swimming pool water. Hence, the consumers faced issues with water on their phone. Samsung highlighted this water-resistant feature to shift the consumer base from other big tech players, like, Apple. Or we can say they at least gave it a shot and were successful to a certain extent.
Furthermore, the price range of these phones was higher than the non-water resistant phones. It was both an emotional and financial loss to the customers. Looks like Samsung is taking its massive consumer base for granted now.
Samsung is being blamed for not doing extensive testing before advertising about the said feature of their mobile phones.
The company’s own website is advising people to not use the Galaxy S10 on a beach or a pool. However, this did not prevent the brand from advertising mobile phones near oceans, beaches or pools. This has created ambiguity amongst customers who are spending a handsome amount for buying so-called water-resistant galaxy devices.
If Samsung is found guilty, it might face a huge fine and lose some of its customer bases. Let’s hope the incident won’t turn out to be similar to Note 7 and Galaxy Fold debacle.