The above graph represents the worldwide smartphone shipments by vendors, starting from 2009 to 2018. The worldwide smartphone shipments in 2018 reached 1.4 billion units. Despite all the challenges, Samsung dominated the list of worldwide smartphone shipments by vendors in 2018. The company shipped a total of 292.3 million smartphones in 2018.
Global Smartphone Shipment by Vendors: History
|Duration||2009 – 2018|
It wasn’t the first time when Samsung achieved the numero uno position in the global smartphone shipments market. The company has been dominating the market since 2011, recording an impressive growth year over year. Between 2011 and 2018 the Samsung’s yearly smartphone shipments grew 300%, from just 94.2 million units to 292.3 million units in 2018.
Since 2016, however, the slow down in the worldwide smartphone shipment market has impacted Samsung as well. The yearly smartphone shipments are on the constant decline and the gap between rivals has been narrowing.
Apple, the arch-rival of Samsung, is also noticing the similar trends. Between 2011 and 2015 the total number of smartphones (iPhone) shipped by Apple continued to rise with each passing year. Apple kept challenging the dominant position of Samsung by trailing with a narrow margin. As the number of worldwide smartphone shipments started declining in 2016, Apple’s growth stagnated and the company started facing criticism for the lack of innovation in the iPhone.
While traditional dominant players, Samsung and Apple, started facing heat in the market since 2016, Chinese smartphone manufacturers, Huawei and Xiaomi, started gaining grounds. The impressive growth of Huawei is attributed to feature-rich powerful smartphones tagged with a jaw-dropping price. The Chinese smartphone behemoth who shipped a mere 5.7 million smartphones in 2011, jumped to the third position by shipping 206 million smartphones in 2018. The unprecedented rise of Huawei can be understood by the fact that the yearly shipments of Huawei’s smartphones grew at 439% CAGR between 2011 and 2018.
Huawei is not the only one recording impressive growth rate. Xiaomi, Oppo and Vivo are the other Chinese smartphone OEMs that have gained momentum in the last few years. The rise of Xiaomi is no more a secret. From shipping 11.5 million smartphones in 2013 to becoming the fourth-largest smartphone manufacturer in the world in 2018, Xiaomi’s splendid performance is already talk of the town. The company shipped 122.6 million smartphones in 2018, clocking 122% CAGR in the last six years.
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