The above graph represents the worldwide smartphone shipments by vendors, starting from 2009 to 2019. The global smartphone shipments in 2019 declined 2.3% YoY to 1,371 million. Despite all the challenges, Samsung tops the list of the world’s top 5 smartphone vendors in 2019. The list is followed by Huawei, Apple, Xiaomi and Oppo.
Global Smartphone Shipment by Vendors: History
|Duration||2009 – 2019|
It wasn’t the first time when Samsung achieved the numero uno position in the global smartphone shipments market. The company has been dominating the market since 2011, recording an impressive growth year over year. Between 2011 and 2019, the Samsung’s yearly smartphone shipments grew over 200%, from just 94.2 million units to 295.7 million units in 2019.
Since 2016, however, the slow down in the worldwide smartphone shipment market has impacted Samsung as well. The yearly smartphone shipments are on the constant decline and the gap between rivals has been narrowing.
Apple, the arch-rival of Samsung, is also noticing the similar trends. Between 2011 and 2015 the total number of smartphones (iPhone) shipped by Apple continued to rise with each passing year. Apple kept on challenging the dominant position of Samsung by trailing with a narrow margin. As the number of worldwide smartphone shipments started declining in 2016, Apple’s growth stagnated and the company started facing criticism for the lack of innovation in the iPhone.
While traditional dominant players, Samsung and Apple, started facing heat in the market since 2016, Chinese smartphone manufacturers, Huawei and Xiaomi, started gaining grounds. The impressive growth of Huawei is attributed to feature-rich powerful smartphones tagged with a jaw-dropping price. The Chinese smartphone behemoth who shipped a 73.8 million smartphones in 2014, jumped to the second position by shipping 240.6 million smartphones in 2019. The unprecedented rise of Huawei can be understood by the fact that the yearly shipments of Huawei’s smartphones grew at 26.66% CAGR between 2014 and 2019.
Huawei is not the only one recording impressive growth rate. Xiaomi, Oppo and Vivo are the other Chinese smartphone OEMs that have gained momentum in the last few years. The rise of Xiaomi is no more a secret. From shipping 11.5 million smartphones in 2013 to becoming the fourth-largest smartphone manufacturer in the world as of 2019, Xiaomi’s splendid performance is already talk of the town. The company shipped 125.6 million smartphones in 2019, clocking 5.5% YoY growth.
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