The above Dazeinfo GraphFarm represents the number of daily active Instagram Stories users, worldwide. In Facebook’s Q4 2018 earnings call, Mark Zuckerberg said, “Instagram just passed 500 million daily actives on Stories”.
On August 2, 2016, Instagram launched ‘Instagram Stories‘, globally. The ‘Instagram Stories’ allows users to post as many photos and videos as they want only to get disappear after 24 hours and won’t appear on his/her profile grid or in the feed.
Surprisingly, Instagram Stories reached over 100 million daily active users, just two months after its launch.
Instagram: Additional Info
Instagram, mobile photo and video sharing app, was launched on October 6, 2010. Interestingly, about 25,000 people around the world signed up on the very first day itself. Instagram rapidly gained popularity, and within a year, its user base touched 12 million, 500 million in June 2016, and 1 billion in June 2018.
The phenomenal growth of Instagram users soon attracted the eyeballs of Mark Zuckerberg. In mid-2012, Facebook acquired Instagram for a whopping $1 billion in a combination of cash and shares. The acquisition of Instagram was dubbed as the most strategic move by Facebook at that time.
Soon, the reports about Instagram beating Facebook in terms of social media engagement started making rounds on the Internet. The mobile-only platform also became the fastest growing platform for brands engagement as 65% of global brands worldwide was already on Instagram by the end of 2013. According to another 1 in 4 Fortune 500 firms was using Instagram.