The above graph represents the number of daily active users of Instagram Stories, worldwide. Currently, more than 500 million people around the world are sharing Instagram Stories on a daily basis. In Facebook’s Q4 2018 earnings call, Mark Zuckerberg said, “Instagram just passed 500 million daily actives on Stories”. One must note that Instagram has now over 1000 million (1 billion) monthly active users, worldwide.
Instagram Stories DAUs: History!
|Source||Instagram, Facebook Earning Call|
|Last Updated||08 October 2019|
|Duration||2016 – 2019|
Launched on August 02, 2016, Instagram Stories is a feature that allows users to post as many photos and videos as they want only to get disappear after 24 hours and won’t appear on his/her profile grid or in the feed.
Interestingly, Instagram Stories feature rapidly gained the popularity among teens, and within 2 months of its launch, the number of daily active Instagram Stories users crossed the 100 million mark, globally.
Between 2016 and 2017, the company added over 20 new features within ‘Instagram Stories’, such as Boomerang, mentions, stickers, reply to stories with a photo or video, share a replay of live video to Instagram Stories, watch Stories on instagram.com (web), etc. Resulting, within a year of its launch, Instagram Stories hit 250-million DAUs milestone in June 2017, worldwide.
Instagram: Additional Information About The Company
On April 03, 2012, Instagram was released for Android devices. Surprisingly, the Android version of Instagram had surpassed a million downloads in less than a day of availability.
The phenomenal growth of Instagram users soon attracted the eyeballs of Mark Zuckerberg. On April 09, 2012, Facebook acquired Instagram for a whopping $1 billion in a combination of cash and shares. The acquisition of Instagram was dubbed as the most strategic move by Facebook at that time.
On June 20, 2013, Facebook introduced a 15-sec video sharing feature on Instagram to attract advertisers.
On June 20, 2018, Instagram launched IGTV, a long-form video-sharing app, intended to compete against YouTube.
The Photo and Video sharing app has been adding more interesting features such as Instagram Stories, Music on Instagram Stories, Checkout on Instagram, etc. to make it more popular among teens across the world.
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