The above graph represents Instagram monthly active users, worldwide. In June 2018, the count of monthly active users of Instagram touched 1 billion. Currently, over a billion people are sharing their gorgeous moments of life through Instagram, every day.
It was February 2013 when Instagram achieved the much-awaited milestone of 100 million users. It took Instagram little over a year to add another 100 million users to make the total count reach 200 million in March 2014.
Since then growth in the total users of Instagram has been exceptional. In just following 9 months Instagram added an additional 100 million users and announced the total number of Instagram users clocking 300 million in December 2014.
By the mid of 2016 – within the following 18 months – the number of Instagram users crossed 500 million, marking the exploded adoption of the mobile photo-sharing app.
Instagram Monthly Users: Additional Info
Instagram, mobile photo and video sharing app, was launched on October 6, 2010. Interestingly, about 25,000 people around the world signed up on the very first day itself. Instagram rapidly gained popularity, and within a year, its user base touched 12 million, 500 million in June 2016, and 1 billion in June 2018.
The phenomenal growth of Instagram users soon attracted the eyeballs of Mark Zuckerberg. In mid-2012, Facebook acquired Instagram for a whopping $1 billion in a combination of cash and shares. The acquisition of Instagram was dubbed as the most strategic move by Facebook at that time.
Soon, the reports about Instagram beating Facebook in terms of social media engagement started making rounds on the Internet. The mobile-only platform also became the fastest growing platform for brands engagement as 65% of global brands worldwide was already on Instagram by the end of 2013. According to another 1 in 4 Fortune 500 firms was using Instagram.