The above graph represents Apple Watch shipments worldwide by year, starting from 2014 to 2019. With over 50% shipment share, Apple is currently dominating the global smartwatch market. Surprisingly, in 2019, the Apple Watch outsold the entire Swiss watch industry by a huge margin, as per Strategy Analytics report. Apple Watch shipments grew from 22.5 million units in 2018 to 30.7 million units in 2019, showing a healthy 36% YoY growth. A blend of attractive design, user-friendly tech and sticky apps make Apple Watches wildly popular in North America, Western Europe as well as in Asia.
Growth in Apple Watch Shipments: History
After receiving a lukewarm response from the market in 2016, Apple bounced back with the new Apple Watch Series 3 in 2017, which helped the company to post approximately 53% YoY growth in shipments, worldwide.
Apple Watch shipments increased further in 2018 despite the increasing competition from established players, such as Samsung and Fitbit. In 2018, the shipments of Apple Watches surpassed 20 million for the first time. The Cupertino giant shipped 22.5 million units, recording nearly 27% YoY growth. The shipment growth was primarily driven by the strong demand of Apple Watch Series 3 and Apple Watch series 4.
About Apple Watches
The first edition of Apple Watch was released on April 24, 2015. And surprisingly, within 2 months of its launch, 3.6 million units were sold, globally.
Later in September 2016, Apple launched two more smartwatches, known as Apple Watch Series 1 and Apple Watch Series 2. While the first generation of The Apple Watch was discontinued. These two new Apple Watches helped the company ship a record 5.2 million units in Q4 2016, globally. The demand for the Apple Watch Series 2 during the holiday season was surprisingly high.
Last year in September 2018, Apple Watch Series 4 was announced, with the discontinuation of Apple Watch Series 1.
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