TikTok Edging Close to Facebook, Hits The One Billion Downloads Mark!

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

One must be living under the rocks if they don’t know about the most popular social video app as of now, TikTok! This Chinese app which has long disrupted the social video sharing category, closing in on Western firms like Facebook and Snapchat has now hit yet another benchmark. Amidst metaphorical drum-rolls, TikTok has enlisted itself into the big-billion group; crossing the ‘one billion’ yardstick for worldwide installs!

In consonance with recent findings from Sensor Tower Store Intelligence, TikTok has crossed the benchmark of one billion installs on the App Store and Google Play, worldwide which encompasses all its regional variations and separate versions. Sensor Tower further added that this stat does not include Android installs from China, hence one can applaud the fact that the real number of installs is apparently higher than stated now.

Approximately, 663 million installs occurred last year. One can easily grasp narrowing of the gap, wherein Facebook apps installed last year accounted to 711 million while Instagram app witnessed 444 million downloads. That’s how close TikTok has edged in, into the western incumbent space, disrupting the already chaotic tableau!

Advertisements

TikTok Chronicles: Acing Social Platform!

If you’ve been functioning in a quite hectic schedule and don’t have any idea of what this vine-like app is, here’s a quick rundown: TikTok was formerly known as Musical.ly. As a platform, it was occupied with teens lip-syncing to anticipated-to-be-popular choreography! Apparently, in August 2018, ByteDance acquired Musical.ly and merged it with its app, to form TikTok.

Taking 2018 into account, on a Global perspective, TikTok was No. 3 in terms of new installs across both the stores. However, in the US, it emerged as the No.1 non-game app during the starting of the year. Its total new user base for January 2019 reached 71.3 million worldwide, which is considered to be 2.6 times more than what it saw in January 2018. Again, this doesn’t include Android users of China and the fact that the number of installs was 161% more, it is commendable!

Previously established, TikTok sprouted as two individual apps and following the merger, it has evolved into a popular short-video app, sharing similarities with the now-obsolete Vine.

TikTok Look-Book in India:

In a space where social media platforms such as Facebook, Instagram and Twitter are extensively iterating to stand relevant and popular: Facebook’s 300 million users and WhatsApp’s 200 million, India remains, undoubtedly, their largest market. Supplementary, TikTok is not left far behind and is slowly burgeoning as a force to be banking upon as well!

According to Sensor Tower, about 25% or nearly 250 million TikTok app downloads came from India, so far. Again, 43% of the app’s new users were from India as per stats recorded for January 2019, up from 9.5 per cent in for the same month in 2018.

Advertisements

Its really-rolling growth, however, has not been a cake walk! TikTok has it’s own share of ups and downs, landing straight into hot-waters at times. It faced a regulatory pushback in India as an aftermath of harmful and vulgar content being circulated forth. This app also remains on the hit-list of many child advocates who advocate that it promotes child abuse, and has been termed as a “hunting ground’ for child abusers.

Having its own share of dire straits, TikTok may need to realize the urgency for incorporating content filters to ensure no more rounds of scrutiny, given that its growth is only mushrooming and there’s no halt incoming any time soon!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

Less Than 5% Internet Users In India Have Netflix Subscription

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This