Amazon Prime Members In the US: 63.9 Million By The End Of 2019

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited...

With over $800 billion market cap, Amazon.com Inc. (NASDAQ:AMZN) is one of the biggest companies in the world right now. The vast array of its ventures and their respective successes have made its CEO, Jeff Bezos, the richest man in the world, and top donor as well. However, an important part of its success has been the Prime initiative. With the number of Amazon Prime members increasing consistently over a long period of time, let us analyse the effect of the membership in the present day scenario.

The Amazon Prime membership

Amazon has been able to provide its customers with a juicy proposition through the means of the prime membership. In April last year, Jeff Bezos revealed that Amazon Prime is growing at a phenomenal pace as the total number of Prime subscribers has crossed 100 million mark, globally. However, Amazon refrained from revealing the latest figures since then in any of its filings.

The Prime membership entails them to an array of services – from groceries and apparel to the pantry. It has even made new forms of media consumption possible with the introduction of books and video games. This adds to the already successful OTT venture of Amazon, Prime Video.

Advertisements

The mere fact that Amazon has been able to provide these many services under one membership is something most of the companies find too much to hold on their plate. It signifies Amazon’s diversity in business, also underlining the success achieved in each and every venture. This can simply be attributed to the fact that such services can’t be provided under any other single venture.

Therefore, it isn’t surprising to consider the fact that about half of the households of the USA have an Amazon Prime membership. In fact, according to e-marketer, by the end of 2019, 51.9% of US households will be having an Amazon Prime membership. That is going to take the number of Amazon Prime members in the US up to 63.9 million. Considering the manner in which the company markets its membership plans, it is easy to see why it is that big a success.

Just to put things in context, the arch-rival of Amazon in streaming space, Netflix already has 60.55 million users in the US now. However, the number of Amazon Prime members in the US includes the members who have subscribed for fast delivery and other benefits like shopping discounts at Whole Food. To have a tete-a-tete comparison, Netflix must be compared with Prime Video.

The discount plans

Amazon has been able to attract a sizeable number of the population in the US with its Prime offering. However, it also has discount propositions to make the Prime membership even more attractive. The biggest example of this is the Amazon Household initiative. It allows the linking up of up to two adult accounts, 4 children accounts (under the age 12) and two teenager accounts (in between age 12 and 17). This will allow the elders a degree of control on the consumption of media, along with added discounts on products like diapers and baby food.

It has also targeted plans for the student community. In May 2018, Amazon increased the yearly subscription price of its Prime membership in the US to $119. However, the company has continued a specific student membership plan which makes the services of Prime available annually at $59. It also has a $5.99/month fee for those on government assistance.

Advertisements

Amazon is trying as hard as it can to promote Prime to every section of the society possible. Its strong presence in US households is a great example of the same. It is even making home deliveries all that efficient with the development of drones. Bezos’ recent claim, to make same-day delivery of Robert Mueller’s official report, free of charge, to every American household is a great exhibition of the power at the hands of the richest man in the world.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a rather sad turn of events,...

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This