The above DGraph represents the number of Netflix streaming subscribers by region. In total, there are 148 million Netflix streaming subscribers worldwide. Interestingly, the home market alone accounts for 40% of them as the total number of Netflix streaming users in the US has crossed 60 million in Q4 2018. The rest 87.9 million Netflix streaming subscribers are from other countries. The total number of Netflix users in the US increased by 6 million in 2018. The company added about 25 million new users from the International market during the same time.

In the wake of the flourishing number of Netflix’s streaming service its DVD section decline. In 2017, there were 3.38 million subscribers to Netflix’s DVD rental service in the United States, a decline from 11.17 million in 2011.

  • Region: Worldwide
  • Source: SEC, Netflix Annual Report
  • DGraph ID: 148
  • Last Updated: 21 January 2019
  • Note: Netflix financial year – Jan 1 to 31 December

Number of Netflix Subscribers – Additional Info

Netflix Inc. (NASDAQ:NFLX), founded in the U.S. in 1997, offers media through online streams or through a DVD-by-mail service. Netflix initially introduced a subscription-based online service in 1999 and, since then, has expanded its services to different markets, primarily in the Americas and Europe. Netflix’s global expansion is promising, as the number of non-U.S. paying Netflix subscribers added up to around 26 million already in 2015, with growth projections for the coming years. By 2020, 24.4 million Netflix subscribers will be located in Brazil alone, one of the most promising markets for the streaming provider. Along with Brazil, Germany, Mexico, Canada, and the United Kingdom are also important markets for Netflix.

Since the development and expansion of its streaming service, Netflix has accumulated tens of millions of streaming subscribers worldwide. As of the first quarter of 2017, Netflix has almost reached the 100 million mark for streaming subscribers, thereby more than doubling its subscriber numbers from the start of 2014.

In line with the increase in the number of subscriptions, Netflix’s annual revenue also reached an all-time high in 2016, amounting to 8.83 billion U.S. dollars. This marks more than a tenfold increase in revenue since 2005. Despite the steady increase in revenue, Netflix’s net income took a more turbulent course. After CEO Reed Hastings announced in late 2011 that the company would split its company into two different services, Netflix’s worth as a company tumbled and so did profits. Therefore, in 2012, net income dropped more than 13 times, as the company only earned 17.15 million U.S. dollars for the year. However, the company reported the highest net income in its history in 2014 and has remained relatively steady in the years since.


The above graph is a part of DGraph – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.

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