The era of going to the theatres are long gone. We live in a time when everything is available on demand, at your fingertips. Reed Hastings, CEO – Netflix, certainly thought ahead of the tech curve before giving the world its first on-demand video streaming site. The astounding growth of the company in the last few years has attracted many eyeballs, and now the other big players are trying to invest their money in the same space. Reputed multinational investment bank Morgan Stanley has predicted that the world’s most valuable tech company Apple Inc. (NASDAQ:AAPL) is going to make around $4.4 billion in revenue through its video streaming site by the end of 2025. It’s going to be a remarkable growth for Apple considering the company’s video streaming service is expected to garner just $500 million in 2019.
Apple Video Streaming Service: The Game Plan
Morgan Stanley cited the reason behind this prediction of profit to be the fact that Apple houses the world’s most “valuable” technological platform, catering to over 1.3 billion active devices. This gives it a better head-start among its competitors with respect to them starting to provide new services. And this aspect of profitability is not just true for the on-demand video streaming domain. It also gives them a good foothold if they want to venture into other domains like Augmented Reality, autos, health and home.
Apple is rumoured to launch Netflix competitor sooner than expected. In fact, we won’t be surprised to see Apple announcing the launch of its video streaming service on 12th September, alongside the launch of 2018 iPhones. Apple has started hiring a number of executives from the TV industry and already working on a number of TV shows.
The worldwide video streaming market is estimated to be $19.57 billion in 2018. Between 2018 and 2022, the market is expected to grow at a CAGR of 5.1% to $23.88 billion. It’s also expected that by the end of 2022, one in every 10 people will be using video streaming service worldwide.
Others Too Want A Sizeable Chunk of The Pie
Apple is not the only one trying to explore the on-demand video streaming domain after the success of Netflix. If anything, Apple is the company which has come late to the party. There have been loads of attempts at trying to replicate Netflix’s success, but no one has been able to replicate it to that extent. Some of the most popular ones include Hulu, Sling TV, Amazon Prime Video, etc. Even HBO has started offering its services for its customer base which is moving on from the traditional cable subscription. Its streaming platform, HBO Now, fulfils this requirement.
What Is Apple Up To
This has been a very good year for Apple. Last month, it became the first publicly traded company to achieve a market cap of $1 trillion. In addition to that, the iPhone launch event on the 12th of September is predicted to be a huge success. Apple is now trying to foray into space which is already being explored by other big competitors like Amazon. Funnily enough, all three companies in question, Apple, Amazon and Netflix, make the cut for the best performing tech stocks, along with Google and Facebook. This has earned them an acronym, called FAANG. Whether more companies are added to this remains to be seen.