The above graph represents Apple products sales worldwide, by quarter, starting from fiscal Q3 2007 to fiscal Q2 2019. Apple products include the iPhone, iPad, iPod and MacBooks. Due to the declining sales of its products, the Cupertino giant has decided to stop revealing their sales figures from the first quarter of fiscal 2019. The year-over-year growth of Apple iPhone sales in fiscal Q4 2018, remained flat; about 46.9 million units of iPhones sold, worldwide. While the iPad and Mac sales declined a notable 6% and 2% YoY, respectively.
- Region: Worldwide
- Source: Apple.com., SEC filings
- Last Updated: 15 July 2019
- Note: Apple financial year – October 1 to September 30 of the following year
- Graph ID: 126
Apple Products Sales Worldwide: More Information
In fiscal Q4 2007, Apple sold 1.12 million units of iPhones, worldwide. Exactly after 11 years, the global sales of iPhones have increased to a whopping 46.9 million in fiscal Q4 2018. On the other hands, Mac sales have increased from a mere 2.16 million units in fiscal Q4 2007 to a significant 5.3 million units in fiscal Q4 2018.
In fiscal Q1 2017, the worldwide quarterly sales of iPhones reached an all-time high of 78.29 million, with 5% YoY growth. The growth was largely driven by the record sales of iPhone 7 and iPhone 7 Plus. Since then, the company has been struggling to keep its sales growth intact. In fact, in fiscal Q1 2019, the company hardly sold 68.4 million units of iPhones, globally, according to IDC. This is despite launching the three most-expensive iPhones – iPhone XS Max, iPhone XS and iPhone Xr.
Apple entered the global tablet market with the launch of the first-generation iPad, in April 2010. Surprisingly, in just three months of its launch, the company sold 3.27 million units of iPad, globally. It was the first time in fiscal Q1 2014 when the worldwide quarterly sales of iPad peaked at 26 million units. Since then Apple iPad has been constantly losing the charm among the people – thanks to the rise of large-screen Phablet smartphones. Surprisingly, in fiscal Q4 2018 (ended September 2018), Apple managed to sell hardly 9.7 million units of iPad, worldwide. However, the company is still dominating the global tablet market with a significant 26.6% share as of Q3 2018, according to IDC.
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