The above graph represents Apple products sales worldwide, by quarter, starting from fiscal Q3 2007 to fiscal Q4 2020. Apple products include the iPhone, iPad and MacBooks. Due to the declining sales of its products, the Cupertino giant has stopped revealing their sales figures from the first quarter of fiscal 2019. However, a market research firm IDC continues to estimate the sales figures of iPhones, iPad and Mac, every quarter.
Apple Products Sales: History
|Source||Apple’s official Reports, SEC Filings, IDC|
|Note||Apple’s fiscal year starts from October|
The year-over-year growth of Apple iPhone sales in fiscal Q4 2018, remained flat; about 46.9 million units of iPhones sold, worldwide. However, the shipments of iPhones increased an impressive 14% when compared to the previous quarter.
Meanwhile, Apple shipped nearly 9.7 million units of iPad in the fourth quarter of 2018, worldwide. That represents a notable 16% QoQ and 6% YoY decline.
Interestingly, Mac sales increased a whopping 42% QoQ to nearly 5.3 million in fiscal Q4 2018. However, the shipments declined nearly 2% on a yearly basis.
In fiscal Q4 2007, Apple sold 1.12 million units of iPhones, worldwide. Exactly after 11 years, the global sales of iPhones have increased to a whopping 46.9 million in fiscal Q4 2018. On the other hands, Mac sales have increased from a mere 2.16 million units in fiscal Q4 2007 to a significant 5.3 million units in fiscal Q4 2018.
In fiscal Q1 2017, the worldwide quarterly sales of iPhones reached an all-time high of 78.29 million, with 5% YoY growth. The growth was largely driven by the record sales of iPhone 7 and iPhone 7 Plus. Since then, the company has been struggling to keep its sales growth intact. In fact, in fiscal Q1 2019, the company hardly sold 68.4 million units of iPhones, globally, according to IDC. This is despite launching the three most-expensive iPhones – iPhone XS Max, iPhone XS and iPhone Xr.
Apple entered the global tablet market with the launch of the first-generation iPad, in April 2010. Surprisingly, in just three months of its launch, the company sold 3.27 million units of iPad, globally. It was the first time in fiscal Q1 2014 when the worldwide quarterly sales of iPad peaked at 26 million units. Since then Apple iPad has been constantly losing the charm among the people – thanks to the rise of large-screen Phablet smartphones. Surprisingly, in fiscal Q4 2018 (ended September 2018), Apple managed to sell hardly 9.7 million units of iPad, worldwide. However, the company is still dominating the global tablet market with a significant 26.6% share as of Q3 2018, according to IDC.
About Apple Inc: Additional Information
Apple Inc. (NASDAQ: AAPL) was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company is popularly known for its line of smartphones called iPhones. Apart from iPhones, the Cupertino giant develops and sells iPad, Macbooks, iPod, Apple Watches, Apple TV, HomePod, and some other online services.
Apple’s first product was Apple I, a desktop computer that was designed and hand-built entirely by Steve Wozniak.
On December 12, 1980, Apple went public, by selling 4.6 million shares at $22 per share.
On January 9, 2007, Steve Jobs unveiled the first generation of iPhone at the Macworld 2007 convention, in San Francisco. However, it was launched on June 29th in the United States, at the price of $499 for the 4GB model and $599 for the 8 GB model. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of the iPhone.
After 10 years, in September 2017, Apple Inc. celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.
With a brand value of $205.5 billion, Apple tops the list of World’s Most Valuable Brands 2019 by Forbes, for the ninth year in a row.
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