Facebook ARPU by Region: Q2 2010 – Q3 2021

The below graph represents Facebook ARPU by region, starting from fiscal Q2 2010 to Q3 2021. Interestingly, the social media giant has made on an average $10 in revenue from each user, globally. The US & Canada contributed the most, while the APAC region contributed the least despite having the largest user base!

More Actionable Insights

The above graph represents Facebook ARPU by region – US & Canada, APAC, Europe, and Rest of World – starting from fiscal Q2 2010 to the most recently completed quarter. It’s important to note that the social media giant generated its highest ARPU from US & Canada region, compared to other regions such as Asia-Pacific and Europe.

RegionWorldwide, APAC, Europe, US & Canada
SourceFacebook Quarterly ReportsSEC Filings
Graph ID116
NoteFacebook fiscal year starts from January 1st

In Q4 2019, Facebook has made on an average $8.52 in revenue from each user, globally. In fact, Facebook ARPU across all regions jumped up all-time high in the fourth quarter.

Facebook global ARPU in Q4 2019 was $8.52, representing an impressive 15.6% YoY increase. On a quarterly basis, the ARPU increased 17.4% QoQ.

Facebook ARPU from the US & Canada in Q4 2019 increased a healthy 18.79% YoY to $41.41. This is despite the slower growth in the number of MAUs and DAUs in the region.

Facebook ARPU from Europe in Q4 2019 was $13.21. That’s approximately 20.31% increase from Q4 2018 when the social media giant made $10.98 from each user located in Europe.

In Q2 2019, Facebook ARPU from Asia-Pacific touched $3.04 for the first time. Now in Q4 2019, the company generated on average $3.57 in revenue from each of its users from APAC.

The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.