The above graph represents Facebook ARPU by region – US & Canada, APAC, Europe, and Rest of World – starting from fiscal Q2 2010 to the most recently completed quarter. It’s important to note that the social media giant generated its highest ARPU from US & Canada region, compared to other regions such as Asia-Pacific and Europe.
|Region||Worldwide, APAC, Europe, US & Canada|
|Source||Facebook Quarterly Reports, SEC Filings|
|Note||Facebook fiscal year starts from January 1st|
In Q4 2019, Facebook has made on an average $8.52 in revenue from each user, globally. In fact, Facebook ARPU across all regions jumped up all-time high in the fourth quarter.
Facebook global ARPU in Q4 2019 was $8.52, representing an impressive 15.6% YoY increase. On a quarterly basis, the ARPU increased 17.4% QoQ.
Facebook ARPU from the US & Canada in Q4 2019 increased a healthy 18.79% YoY to $41.41. This is despite the slower growth in the number of MAUs and DAUs in the region.
Facebook ARPU from Europe in Q4 2019 was $13.21. That’s approximately 20.31% increase from Q4 2018 when the social media giant made $10.98 from each user located in Europe.
In Q2 2019, Facebook ARPU from Asia-Pacific touched $3.04 for the first time. Now in Q4 2019, the company generated on average $3.57 in revenue from each of its users from APAC.
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