The above graph represents the growth of Facebook advertising revenue by region, from Q2 2010 to the most recent quarter. A whopping 98.4% of Facebook’s total revenue in fiscal Q2 2019 came from its Advertising business. Facebook advertising revenue in Q2 2019 clocked $16,624 million ($16.6 billion), with a year-over-year increase of nearly 28%.
- Region: Worldwide, US & Canada, Europe, APAC
- Source: Facebook Quarterly Reports, SEC Filings
- Last Updated: 29 July 2019
- Note: Facebook financial year – Jan 1 to 31 December
- Graph ID: 119
It is important to note that the US & Canada region is contributing the lion’s share to Facebook’s overall revenue every quarter. In Q2 2019, nearly half of Facebook’s quarterly revenue came from the US & Canada region, followed by Europe, APAC and Rest of the World. Facebook advertising revenue from the US & Canada region increased an impressive 29.6% YoY in Q2 2019, to $7,952 million. The region’s contribution to Facebook’s total revenue was 47.8%.
Facebook ad revenue from Europe in Q2 2019 was $4,043 million, contributing 24% of total ad revenue. In terms of ad revenue growth, Europe recorded a strong 25% YoY growth.
Facebook ad revenue from APAC also increased a notable 30% year-over-year in fiscal Q2 2019. The company generated its highest-ever ad revenue from APAC region i.e $2,985 million.
However, the ad revenue from the “Rest of World” grew more slowly at 21% and was impacted by currency headwinds.
Facebook Advertising Revenue by Region: History
In Q4 2018, Facebook advertising revenue clocked $16,640 million ($16.6 billion) – the highest-ever in history! That was a significant 33.9% YoY growth. In fact, Facebook’s ad revenue from the US & Canada, and from Europe also reached an all-time high in the fourth quarter of 2018.
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