The above DGraph represents the growth of Facebook advertising revenue by user geography. In Q3 2018, Facebook advertising revenue clocked over $13.7 billion, a significant 33% YoY growth.

Europe, despite the fact that it is smaller than Asia-Pacific in terms of user-base, brought in more revenue from Facebook’s advertising business. The region contributed $3.26 billion in Facebook’s ads revenue, compared to $2.4 billion by the Asia Pacific.

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