The above DGraph represents the growth of Facebook advertising revenue by user geography. In Q2 2018, Facebook advertising revenue clocked over $13 billion, a significant 42% YoY growth.

Europe, despite the fact that it is smaller than Asia-Pacific in terms of user-base, brought in more revenue from Facebook’s advertising business. The region contributed $3.2 billion in Facebook’s ads revenue, compared to $2.3 billion by the Asia Pacific.

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