The above graph represents the growth of Facebook advertising revenue by region, from Q2 2010 to the most recent quarter. A whopping 98.4% of Facebook’s total revenue in fiscal Q2 2019 came from its Advertising business. Facebook advertising revenue in Q2 2019 clocked $16,624 million ($16.6 billion), with a year-over-year increase of nearly 28%.

  • Region: Worldwide, US & Canada, Europe, APAC
  • Source: Facebook Quarterly Reports, SEC Filings
  • Last Updated: 29 July 2019
  • Note: Facebook financial year – Jan 1 to 31 December
  • Graph ID: 119

It is important to note that the US & Canada region is contributing the lion’s share to Facebook’s overall revenue every quarter. In Q2 2019, nearly half of Facebook’s quarterly revenue came from the US & Canada region, followed by Europe, APAC and Rest of the World. Facebook advertising revenue from the US & Canada region increased an impressive 29.6% YoY in Q2 2019, to $7,952 million. The region’s contribution to Facebook’s total revenue was 47.8%.

Facebook ad revenue from Europe in Q2 2019 was $4,043 million, contributing 24% of total ad revenue. In terms of ad revenue growth, Europe recorded a strong 25% YoY growth.

Facebook ad revenue from APAC also increased a notable 30% year-over-year in fiscal Q2 2019. The company generated its highest-ever ad revenue from APAC region i.e $2,985 million.

However, the ad revenue from the “Rest of World” grew more slowly at 21% and was impacted by currency headwinds.

Facebook Advertising Revenue by Region: History

In Q4 2018, Facebook advertising revenue clocked $16,640 million ($16.6 billion) – the highest-ever in history! That was a significant 33.9% YoY growth. In fact, Facebook’s ad revenue from the US & Canada, and from Europe also reached an all-time high in the fourth quarter of 2018.

Europe, despite the fact that it is smaller than Asia-Pacific in terms of user-base, brought in more revenue from Facebook’s advertising business. The region contributed $4.09 billion in Facebook’s ads revenue, compared to $2.7 billion by the Asia Pacific. APAC, which houses over 40% of Facebook’s worldwide user base, contributed just 16.5% to the company’s total advertising revenue in Q4 2018.


The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.

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