Facebook Advertising Revenue by Region: Q2 2010 – Q4 2019

The below graph represents Facebook advertising revenue by region, from Q2 2010 to the most recently completed quarter. In Q4 2019, the social media giant generated a record-high advertising revenue across all major regions such as US & Canada, Europe, APAC.

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The above graph represents the Facebook advertising revenue by region, from Q2 2010 to the most recently completed quarter. A whopping 98.4% of Facebook’s total revenue in Q4 2019 came from its Advertising business. Facebook advertising revenue in Q4 2019 hit an all-time high of $20,736 million, worldwide. Interestingly, the US & Canada region has been contributing the lion’s share to Facebook’s overall revenue every quarter.

RegionUS & Canada, Europe, APAC, Rest of World
SourceFacebook Quarterly ReportsSEC Filings
Graph ID119
NoteFacebook fiscal year starts from January 1st

In Q4 2019, nearly half of Facebook’s quarterly revenue came from the US & Canada region, followed by Europe, APAC and Rest of the World.

Facebook advertising revenue from the US & Canada region increased an impressive 21.5% YoY in Q4 2019, to a record-high of $10,021million.

Facebook ad revenue from Europe in Q4 2019 surpassed $5,071 million for the first time, contributing 24.5% of the company’s total revenue. In terms of ad revenue growth, Europe recorded a strong 24% YoY growth.

Facebook ad revenue from APAC also increased an impressive 32.8% year-over-year in Q4 2019. The company generated its highest-ever ad revenue from APAC region i.e $3,642 million.

In Q4 2019, Facebook ad revenue from Rest of World surpassed $2 billion or $2,002 million for the first time in history, with an appreciable 27.9% YoY growth.

Facebook Advertising Revenue by Region: History

In Q4 2018, Facebook advertising revenue clocked $16,640 million ($16.6 billion)! That was a significant 33.9% YoY growth. In fact, Facebook’s ad revenue from the US & Canada, and from Europe also hit a new record in the fourth quarter of 2018.

Europe, despite the fact that it is smaller than Asia-Pacific in terms of user-base, brought in more revenue from Facebook’s advertising business. The region contributed $4.09 billion in Facebook’s ads revenue, compared to $2.7 billion by the Asia Pacific. APAC, which houses over 40% of Facebook’s worldwide user base, contributed just 16.5% to the company’s total advertising revenue in Q4 2018.


The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.