The above graph represents the Facebook advertising revenue by region, from Q2 2010 to the most recently completed quarter. A whopping 98.4% of Facebook’s total revenue in Q4 2019 came from its Advertising business. Facebook advertising revenue in Q4 2019 hit an all-time high of $20,736 million, worldwide. Interestingly, the US & Canada region has been contributing the lion’s share to Facebook’s overall revenue every quarter.
|Region||US & Canada, Europe, APAC, Rest of World|
|Source||Facebook Quarterly Reports, SEC Filings|
|Note||Facebook fiscal year starts from January 1st|
In Q4 2019, nearly half of Facebook’s quarterly revenue came from the US & Canada region, followed by Europe, APAC and Rest of the World.
Facebook advertising revenue from the US & Canada region increased an impressive 21.5% YoY in Q4 2019, to a record-high of $10,021million.
Facebook ad revenue from Europe in Q4 2019 surpassed $5,071 million for the first time, contributing 24.5% of the company’s total revenue. In terms of ad revenue growth, Europe recorded a strong 24% YoY growth.
Facebook ad revenue from APAC also increased an impressive 32.8% year-over-year in Q4 2019. The company generated its highest-ever ad revenue from APAC region i.e $3,642 million.
In Q4 2019, Facebook ad revenue from Rest of World surpassed $2 billion or $2,002 million for the first time in history, with an appreciable 27.9% YoY growth.
Facebook Advertising Revenue by Region: History
In Q4 2018, Facebook advertising revenue clocked $16,640 million ($16.6 billion)! That was a significant 33.9% YoY growth. In fact, Facebook’s ad revenue from the US & Canada, and from Europe also hit a new record in the fourth quarter of 2018.
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