Whether you are building a brand new eCommerce site or you are looking to do some major overhauls on your existing one, creating a site that both meets your needs and the needs of your customers is of the utmost importance. Some businesses get too caught up in the product itself, but without the “perfect” eCommerce platform to showcase and sell your merchandise through, sales won’t be what you hope for.
So, how exactly can you choose the best eCommerce platform for your business and your particular product(s) that you are offering? Here are some tips to help you out.
Narrow Down Your Options
Often the best place to start is by narrowing down your possible options. Ideally, you want to narrow it down to a top few worth investigating, which is where the eCommerce platforms site comes in handy. This article lists the top eCommerce platforms as being Shopify, Bigcommerce, Volusion, Big Cartel, and 3dcart.
However, they go further than just making a top five list, they also break it down in terms of what each one offers, the pricing, and even give it an overall rating. At the very least this can help you narrow down your choices.
Don’t Get Caught Up in the Trending Platform
Hype is something that can end up roping in the best and most educated of people, leaving them with a product that doesn’t truly fit their needs. When it comes to eCommerce platforms, there is a fair amount of hype about which one is “the best”. The problem is that there is no one-size fits all platform, which means you need to cut through the hype and do your own research.
The things you want to look for when doing your research is the pricing, the features, what customers have to say about the experience and the user-friendliness for both you the company and the customer. Just because your competitors are all using a particular platform, it doesn’t mean it’s right for you. Being able to cut through the hype will benefit you in the end.
Be Sure You Fully Understand the Pricing
It’s also very important that you understand the platform’s pricing. You want to be sure there are no hidden costs or add-ons that you should be aware of. While cost shouldn’t be the only determining factor in choosing a platform, the fact is that it will weigh into the decision making process.
Check Out Other Sites Using that Platform
It can also be an interesting experiment for you to check out sites that use the platform you are interested in, and go through that site as a customer. You could even purchase an item to get a real sense of the customer experience.
An Individualized Experience
When it comes to picking the best eCommerce platform for your business, it needs to be an individualized experience. There is no one-size fits all solution and just because your competitor is using one thing it doesn’t mean it will work for your needs.