Good news for all our Khadi lovers! The Uttar Pradesh government and Flipkart have been talking over selling Khadi products on Flipkart and if everything goes alright, the day isn’t far when you would see a Khadi products section on the e-commerce website – Flipkart. The government has already signed a deal with Amazon India, which has turned out to be successful as people are drooling over the Khadi products available online. Hence, the government is now in talks with another e-tail giant, Flipkart and if everything runs smoothly and the discussions remain affirmative, you might be able to buy khadi products from this website in the near future.
After Amazon, Flipkart Will Join The Bandwagon
In the words of Navneet Sehgal, the principal secretary of Khadi and Village Industries – The government has signed a MoU with Amazon India, and currently, Khadi products of 10 units are already up being sold on the e-commerce website. As for Flipkart, things have already to take a good shape between the government and the e-commerce company. According to the sources, Sehgal revealed that the products that would be going up on the website first have already been chosen.
Almost 40 Khadi products have not only been shortlisted, but their photo shoot is also done. In the near future, the customers will be able to purchase them online on the Flipkart’s Website. Moreover, beside these steps, the government is also making constant efforts to make these products available in the international market. A lot of focus is being given to online marketing, and full-fledged attempts are being made to give Khadi products the place they deserve in the market – not only in India but also around the globe.
The training to produce the best quality Khadi is already being imparted to over 240 craftsmen at National Institute of Fashion Technology, Rae Bareli. Not only this, training programs on solar-powered charkhas have also been proposed in order to create increased employment opportunities, which might get on the floor soon. The preparations have also begun for the first phase, where the training will be given to 400 selected people.
If we look into the past, on 20 February this year, Uttar Pradesh’s Khadi and Village Industries Board closed a deal and signed a pact with Amazon India to sell khadi products online, on their website. As a part of the MoU that was signed, Amazon India has taken the responsibility to educate, train and enable rural khadi artisans to vend their products directly to Amazon customers around the country, under the UP-Khadi brand. If you are curious about the products that are being sold online, we would like to inform you that Amazon sells Khadi shirts, kurtas, dhotis, towels and gourmet food online as part of this endeavour and soon enough, Flipkart will join this bandwagon too.
The Khadi products are very popular and are very much in demand in our country. The reason that Khadi is originally manufactured and designed in India adds to the multiple reasons why Indians have always had a special place reserved in their wardrobe for Khadi attires. Going a little into history, we would love to mention that it was Mahatma Gandhi who had started the Khadi movement to boycott foreign cloth. Since then, this handspun and handwoven cloth is among the favourites of many people in the country. It is indeed heartwarming to see the government making so much efforts into continuing the legacy and taking it to such great heights! This surely needs appreciation, doesn’t it?
