Apple Inc. (NASDAQ:AAPL) is gearing up to release 3 new iPhones this fall. One of them will be a 6.46-inch OLED panel display which is rumoured to be named the iPhone X Plus, and the one descending it in the order of price point would be a 5.85-inch OLED panel display on it. A $700 iPhone might also be on the cards sporting a 6.04-inch LCD panel display.
Sources from the Supply chain suggest that Apple is eyeing sales of iPhone X Plus to be around 1.5 to 1.8 times more than the other models. The Cupertino based company has reportedly placed an order of around 70 million units of the OLED panel in total, out of which a whopping 45 million are 6.46 inch OLED panels. The rest 25 million units of the OLED display are for the 5.85-inch iPhone, making the initial number of iPhone X Plus produced to be around 1.8 times the initial number of the 5.85-inch iPhone. While the cheaper 6.04-inch iPhone with LCD display will have around 30 million units produced initially.
Analysts predicted that the $700 iPhone with an LCD display will be the fastest selling iPhone released this September. Ming-Chi Kuo an analyst with the KGI Securities reportedly claimed that Apple will sell over 100 million units of the 6.04 inch iPhone before the end of 2018 itself. With the price tagged of $700, the device could generate a revenue of more than $80 billion in the second half of 2018.
Kuo also claimed that about 50% of the sales of the iPhones being released in 2018 will come from the 6.04 inch iPhone, but the production numbers state otherwise. Apple might produce just about 30% of these while the highest priced sheep of the lot will account for around 45% of the production initially.
Sources close to the industry claim that these are the initial numbers and the orders can later be modified after Apple might get a consumer review, which will happen after the unveiling of these smartphones in September.
Also, Industry Experts claim that Apple might see a delay of around two months in the shipping of LCD display, as compared to the OLED displays. The reason behind the delay can be explained by a combination of two factors – One the updated Notch design of the iPhone will a first with the LCD display and manufacturers will take time to perfect it, while the second cause for the delay could be the comparatively lower yields of the LCD manufacturers as compared to the OLED manufacturers. Reports claim that LCD panel makers like the Japan Display (JDi) are running a lot behind the schedule.
Why Will the iPhone X Plus Be The Star?
The iPhone X Plus is bundled with a lot of extra features, and Apple assumes that this might attract users. The device is expected to sport a triple rear camera on the back and also has an incredible display and an amazing battery. The device might be priced close to $1000 and as the reports suggest, will be available a lot closer after the launch.
Apple played a big gamble with the $1000 iPhone X in 2017, and the gamble paid off quite well. Apple iPhone X not only fulfilled all the expectations but also replied quite well to the critiques claiming the device is a failure. It became the world’s highest selling smartphone model in both Q4 2014 and Q1 2018.