Sales Of Huawei P20 Skyrocket As The Bet On Triple Camera Pays Off

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Chinese smartphone manufacturer Huawei has launched its revolutionary smartphone P20 Pro with triple rear cameras in late March 2018. The P20 and P20 lite were also released by the Chinese company alongside the Huawei P20 Pro. Within just 3 months of its launch, the combined sales of Huawei P20 and P20 Pro have touched the 6 million mark, as claimed by Kevin Ho, the President of Huawei’s Phone business.

This marks a major success for Huawei as the predecessor of the P20 series, the P10 series shipped only a total of 3.3 million units during the same 10 week period in 2017. The latest P20 models have helped Huawei driving the overall shipments up 81% YoY in just less than three months. Though Kevin Ho, speaking at Consumer’s Electronics Show Asia 2018 held in Shanghai, did not mention the breakdown of sales device wise, yet the report claims that the P20 lite would have had the highest sales due to its lower price. The P20 Pro was the first device featuring the triple rear cameras and produced exceptional images. The device was well received in the saturated markets such as Western Europe where the sales were increased by a whopping 316% in just one month compared to the P10 Plus during the same time a year ago.

In Europe, Huawei’s smartphone shipments rose by 38.6% in the first quarter of 2018, while in the same time frame, the shipments of Apple and Samsung saw a decline of 5.4% and 15.4%, respectively, according to Canalys.

Kevin Ho attributes this success to the company’s belief in innovation and the research and development department.

Huawei P20: A Power-Packed Device

Huawei P20 Pro comes with world’s first Leica Triple Camera, that creates a new standard of Smartphone photography. The device also comes with the support of AI image stabilization, 5X zoom, Super Slow motion recording and an amazing 3D portrait. The device is packed with Huawei’s own Kirin 970 processor which is a beast in terms of performance delivery. The octa-core processor has four cores clocked at 2.36 GHz while the other four are clocked at 1.8 GHz. The device runs on EMUI skin on top of Android v8.1 Oreo. The twilight variant of the device has a lot of admirers. The device sells in India at a price of Rs 64,999 via online channels only.

The Huawei P20 lite is a beast packaged in a small box. It comes with a 14.83 cm Full HD+ display, 16MP + 2MP dual-rear cameras and a 24 MP front camera, which produces high-resolution stunning Bokeh Shots. The device is powered by the  Kirin 659 chipset. Its USP is its compact size, lighter weight and lower price point. The device is priced at Rs. 19,999 in India.

Huawei’s P20 is the device averaged between the P20 Pro and P20 Lite. The device also has two rear shooters of 12MP + 20 MP specification. The device also has Kirin 970 chipset. The smartphone was not released in India for sale. It sells for close to $570 in the USA (Nearly Rs 39,000 when converted).

The Road Ahead

Huawei reportedly aims to ship around 200 million smartphones this year, while about 70 million of them are expected to be in the Company’s home country – China. Huawei expects a majority of the sales to come from the budget section. In 2017, the company shipped over 153 million units of its smartphones including the Honor range of devices too.

Huawei also has another danger looming over it – Probable ban in the US markets. The nation accounted for over 7% of the company’s revenue in 2017. On the other hand, Huawei is among the global pioneers testing the 5G technology.


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