Microsoft Takes A Dig At Amazon Go: Introducing Check-Out Free Retailing

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...
Divya Nayakhttp://dazeinfo.com
Computer Science Engineer and a wee-hour-writer. An ardent reader and if books were in bribe, might turn corrupt.

Standing in a long queue, waiting for check-outs, can now easily be a thing of the past. According to hot-off-the-press reports by Reuters, Microsoft Corporation (NASDAQ:MSFT) is striving on technology that can primarily enable and boost check-out free retail stores. Reuters claims further that the Washington-based software giant has been canvassing a collaboration with Walmart- a deadly rival for Amazon Go(NASDAQ:AMZN) initiative, then.

Microsoft’s intentional brush with Amazon Go:

Reportedly, Amazon launched its cashier-free, bricks-and-mortar convenience store in the company’s hometown, Seattle in 2016. In its rudimentary phase though, Shoppers possess the no-fuss, free rein to grab items and leave. They just have to scan their smartphones at a turnstile to enter. The store, equipped with cameras and sensors had computer vision algorithms implemented, which detects the items taken out from the store by customers. The corresponding amount is then charged duly to the shoppers.

In a very coveted manner, for a prolonged four years, Amazon Go was being built before being, finally, launched with an employee-only pilot in 2016. Before making the Seattle store open for enthusiastic-shoppers, it was into a rigorous survey for fourteen months, collecting data about relevant customer trends. However, Amazon denied any plans of introducing checkout-free technology to its Whole Foods Market grocery chain.

Advertisements

The company, which still tries to improvise more, claims the company’s training of computers to identify items with as little information as possible.

However, Microsoft’s much-talked-about service, although in a haze of when and where is a big innovation in shopping service and Amazon cannot ignore this advancement. This automated checkout service is sure to add fuel to the fire between Microsoft and Amazon. It’s no hush-hush that both Microsoft and Amazon have already locked horns over the future of Cloud Computing and Artificial Intelligence. With Amazon’s Web Services(AWS) as well as Microsoft CEO Satya Nadella’s idee-fixe on the necessity of AI in the company, the leading market top-honchos are running parallel.

Happy Shopping Experience!

Microsoft CEO, Satya Nadella has not shy-ed away from advocating “intelligent edge” device that could manage connected gadgets, for instance, cameras subject to minimum data transfer over cloud which will in return, effectively reduce costs. As per sources, Reuters also claims that Microsoft’s biggest challenge, for now, is to implement feasible and affordable technology which will not irk vendor’s already thin profit margins, in a bad way.

Microsoft has an edge over the whole check-out free services since it showcases a basal automated checkout at its Retail Experience Center, based in Redmond. Microsoft, having a partnership with Redmond-based AVA retail, can boast of half a dozen more who are striving to implement check-out free services or likewise.

Meanwhile, Microsoft’s internal team, which includes a computer vision expert, hailing originally from the Amazon Go background. The team is successful in attaching vision specific gadgets, namely cameras to shopping carts so that it’s feasible to track customer items.

Advertisements

However, as recent news surface the corporate sphere, Microsoft’s new-in technology aims to help retailers, collimate well with Amazon Go technology. Microsoft and it’s big-time retailer plug-in is all about strategic, hunt-for-honcho biz. In addition to that, it keeps pace with Amazon, as much as cloud services are concerned, aptly, in e-commerce sites.

Still, the industry is planning a verge-upon to Amazon. The head of research at Loup Ventures in Minneapolis goes on to say, “This is the future of checking out for convenience and grocery stores.” The venture capital firm estimates the automated checkout for the U.S is worth $50 billion.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

Microsoft Subdomains Have A Massive Security Loophole, Leading To Cyber Attacks!

A security researcher has pointed out the fact that Microsoft’s thousands of subdomains are prone to many vulnerabilities which can be taken...

SoftBank On Uneven Grounds With Vision Fund 2: Spent $2.5 Billion To Boost Confidence

The Japanese tech conglomerate SoftBank Group Corp seems to be highly optimistic about the investment scenario worldwide even after a few...

Apple To Launch A New iPhone On 31st March To Take Competitors By Surprise

A surprise launch of a new Apple iPhone, dubbed as iPhone SE 2, may take place soon. Much has been speculated and...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This