Microsoft Takes A Dig At Amazon Go: Introducing Check-Out Free Retailing

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Happy B’Day Gordon Moore: One Of The Founding Fathers Of Silicon Valley

Gordon Earle Moore co-founded the paramount Intel Corporation (NASDAQ: INTC) with Robert Noyce in July 1968, which is worth $204.16...

Standing in a long queue, waiting for check-outs, can now easily be a thing of the past. According to hot-off-the-press reports by Reuters, Microsoft Corporation (NASDAQ:MSFT) is striving on technology that can primarily enable and boost check-out free retail stores. Reuters claims further that the Washington-based software giant has been canvassing a collaboration with Walmart- a deadly rival for Amazon Go(NASDAQ:AMZN) initiative, then.

Microsoft’s intentional brush with Amazon Go:

Reportedly, Amazon launched its cashier-free, bricks-and-mortar convenience store in the company’s hometown, Seattle in 2016. In its rudimentary phase though, Shoppers possess the no-fuss, free rein to grab items and leave. They just have to scan their smartphones at a turnstile to enter. The store, equipped with cameras and sensors had computer vision algorithms implemented, which detects the items taken out from the store by customers. The corresponding amount is then charged duly to the shoppers.

In a very coveted manner, for a prolonged four years, Amazon Go was being built before being, finally, launched with an employee-only pilot in 2016. Before making the Seattle store open for enthusiastic-shoppers, it was into a rigorous survey for fourteen months, collecting data about relevant customer trends. However, Amazon denied any plans of introducing checkout-free technology to its Whole Foods Market grocery chain.

Advertisements

The company, which still tries to improvise more, claims the company’s training of computers to identify items with as little information as possible.

However, Microsoft’s much-talked-about service, although in a haze of when and where is a big innovation in shopping service and Amazon cannot ignore this advancement. This automated checkout service is sure to add fuel to the fire between Microsoft and Amazon. It’s no hush-hush that both Microsoft and Amazon have already locked horns over the future of Cloud Computing and Artificial Intelligence. With Amazon’s Web Services(AWS) as well as Microsoft CEO Satya Nadella’s idee-fixe on the necessity of AI in the company, the leading market top-honchos are running parallel.

Happy Shopping Experience!

Microsoft CEO, Satya Nadella has not shy-ed away from advocating “intelligent edge” device that could manage connected gadgets, for instance, cameras subject to minimum data transfer over cloud which will in return, effectively reduce costs. As per sources, Reuters also claims that Microsoft’s biggest challenge, for now, is to implement feasible and affordable technology which will not irk vendor’s already thin profit margins, in a bad way.

Microsoft has an edge over the whole check-out free services since it showcases a basal automated checkout at its Retail Experience Center, based in Redmond. Microsoft, having a partnership with Redmond-based AVA retail, can boast of half a dozen more who are striving to implement check-out free services or likewise.

Meanwhile, Microsoft’s internal team, which includes a computer vision expert, hailing originally from the Amazon Go background. The team is successful in attaching vision specific gadgets, namely cameras to shopping carts so that it’s feasible to track customer items.

Advertisements

However, as recent news surface the corporate sphere, Microsoft’s new-in technology aims to help retailers, collimate well with Amazon Go technology. Microsoft and it’s big-time retailer plug-in is all about strategic, hunt-for-honcho biz. In addition to that, it keeps pace with Amazon, as much as cloud services are concerned, aptly, in e-commerce sites.

Still, the industry is planning a verge-upon to Amazon. The head of research at Loup Ventures in Minneapolis goes on to say, “This is the future of checking out for convenience and grocery stores.” The venture capital firm estimates the automated checkout for the U.S is worth $50 billion.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This