Unless you have been living under a rock for the past year or so, you must have some idea about the meteoric rise in popularity of mobile wallets in India. The sudden explosion in popularity and the subsequent ‘arms race’ in the mobile wallet industry has been one of the most notable developments in the Indian technology and financial landscape for years. A few days ago we analyzed the growing cashless economy in India, and what factors are driving adoption. However, one of the major contributors to the digitization of financial transactions in India is undoubtedly the mobile wallet.
This time, we have dug deep into the mobile wallet space, in particular, to understand how the industry is faring, the current competitive landscape, user engagement as well as opportunities for the future.