Facebook To Fuel eCommerce War in India With B2C Offerings

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

The world’s largest social network is exhibiting commendable resilience after the recent fallout. Facebook is reportedly branching out in the e-commerce ecosystem. After disrupting India’s payment sector with WhatsApp, the company is in works to expand its Marketplace with business-to-consumer (B2C) offering in India. Facebook Marketplace with a consumer-to-consumer (C2C) interface, which was introduced in November last year in India, has its presence in 70 countries with 800 million visitors per month.

Facebook is in talks with several brands and businesses in India to introduce their products on its Marketplace. The online social media firm is also building tools for them to make the process of uploading products and managing inventory and orders. A soft launch is expected in June this year and payments will be enabled by the end of this year, according to the people familiar with the matter.

According to ET, the company confirmed that it is testing ways to feature content from retail stores and shops to its Marketplace. A company’s spokeswoman says, “We first introduced Marketplace in India last November, and since then we’ve been continuously learning and evolving the experience to meet people’s needs. We’ll continue to explore new ways to help these communities connect through commerce.



A Social Media Company Getting Into E-Commerce?

The e-commerce revolution in India is here to stay as numerous startups continue to join the race. Facebook, with its C2C offering, was competing with players like OLX and Quikr only to receive a lukewarm response to its efforts. Though entering into the B2C interface will herald the company’s marketplace into a bigger frame, but here it has to face big fishes who continue to dominate the online retail space. Top notch e-tailers like Amazon and Flipkart are already showing impressive growth in the country and Facebook’s B2C strategy is likely to be a potential threat to them.

India’s online retail market recorded sales worth $17.8 billion in 2017 and the sector is expected to grow to $60 billion by the end of 2020, estimates IBEF. E-commerce players are rapidly evolving in India as brands and businesses are betting on the massive growth potential of the sector especially in emerging markets. The fast increasing disposable personal income of India has created immense opportunities for E-commerce startups.

online retail market india 2017 - 2020

Social platforms like Instagram and Pinterest have already been pushing themselves into this lucrative marketplace. Facebook revamped its Messenger platform to accommodate various merchants and consumers. The tech firm has been working with AR tools with Nike, ASUS and Kia, allowing retailers to display and demo their products in Messenger.

Facebook can absolutely cash in on this B2C opportunity with the help of its strong 2.2 billion monthly active user base. Being a social network, the interface of Facebook’s new marketplace won’t necessarily follow the conventional style and apparently give a new face to online marketplaces. Shopping and socializing simultaneously from a single platform doesn’t look like a bad idea! Facebook Marketplace could eventually lead to a new and more personalized e-commerce experience.

Yet there is a caveat. A social media platform as an online marketplace won’t compute so good with sellers, at least initially. For India, industry experts believe that it could take some time for sellers to get familiar with a social media-cum-E-commerce platform. Also, the competition from incumbent giants like Amazon and country’s very own poster boy of E-commerce Flipkart who are eventually fighting for the same customers can get cumbersome. But this would open an additional channel for both brands and consumers.



Please enter your comment!
Please enter your name here

Latest News

Reliance Aims To Launch Its Own Version Of UPI-Like Payments Network With Google And Facebook!

The mammoth tech-petroleum conglomerate Reliance aims to create its own version of UPI! According...

TikTok Coughs Up $92 Million In Fine For Harvesting User Data Of Minors!

The popular short-form video app TikTok simply can’t catch a break! Besides dealing with its botched acquisition now stuck in limbo, the...

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This