When you’re setting out as a business owner, your online presence is going to be an important part of growing your customer base. This usually means having a website for your store or services. However, the website itself needs to be a reflection of your business while simultaneously being appealing to the average web user, which may seem difficult to achieve. The task becomes more difficult when elements, the success of your website depends largely upon, start changing very often. Exactly the same is going on in the era of the internet when internet technologies, Google algorithm and digital marketing arena is evolving much faster than ever before.
Besides, the increasing competition is making the road to success more challenging to walk. Over 172 million active websites on the internet are competing with each other to attract the eyeballs of internet users, which is estimated to reach 3.5 billion by the end of 2017.
The show and business, however, must go on despite all odds. Take a look below to discover different ways you can create a top of the line website with minimal hassle!
Keep The Design Simple
The number one way that business owners botch a website is by making it too complicated. Instead, you should keep the design simple. Don’t drown the user in product descriptions, flashy graphics, or tons of pictures. Make sure everything you have on your site is essential. If you have a lot of information that absolutely needs to be displayed, then play around with different ways to show it off without compromising the overall simplistic look of the website. Remember that the more things a customer has to read and sift through, the more likely you are to lose their attention!
Pay Attention To Visual Appeal
You may not think that the font you pick has a big impact on the customers. After all, it’s the product or service itself that’s important, right? Unfortunately, that’s wrong. You need to think of your website as an online storefront. No matter how good a product is, someone won’t go into the store if it looks broken down, unsafe, or dirty, right? The same rules apply to your website. You need to make sure it looks clean, uniform, and up to date with the current standards of web design. Anything less and you might end up chasing customers away instead of drawing more to you.
This means you have to focus on every visual aspect of the site itself. The font, the colors, the spacing – absolutely everything should be done with a purpose, and the end result should be something that looks great together. This is why some business owners opt to hire a graphic designer to tackle the appearance of their site, since it’s such a huge subject to handle.
Practice Product Placement
Since you’re keeping your website simple, it’s important to know where things go. Have an idea of where you want the customer’s eye drawn, and work your website around that. You want to be able to lead your customer easily to the places that you want them to see the most. This could be a different site, a blog post, or the page that they can buy your product or service on. Whatever it is, your customer needs to be able to find it easily, so make sure it’s up front and center without being too glaringly bold.
Experiment To Find The Best Fit
These days, you can create your own small business website design with the help of other websites that are there to make the creation process as easy as possible for you. With all of the control of building a website at your fingertips, there are plenty of chances for you to do some experimentation. The great thing about website building is that you don’t need to make your website “go live” right away. This means you can tinker with it as much as you want before other people can view it. Experiment with colors, product placement, design, usability, and everything else to determine what will be the best fit for you.
It might take some trial and error at first to get a website that looks excellent. Giving yourself the time you need to test things out and sticking to the tips above will help your website really stand out.