Amazon Alexa To Drive The Sales of Smart Speakers In 2017, Estimated To Reach 24 Million Units

Must Read

Amazon’s Dirty Secrets To Dupe GOI And Small Sellers Now Revealed!

Amazon’s dirty secrets are out and its making heads turn in shock and disbelief!

Digital Services Will Account For 50% Of The Indian IT Industry Revenue By 2026 [Report]

The Indian IT industry is all set to accelerate growth over the next five years!

Facebook’s News Blackout In Australia: Shot Itself In The Foot Or Have The Last Laugh?

When Mark Zuckerberg and the team decided to blackout its news content in Australia, they had little...

According to a new report by Strategy Analytics, the smart speaker market is booming with impressive sales numbers, thanks in large part to Amazon Alexa and their Echo line of smart speakers.

According to report, the sales of smart speakers in Q4 2017 is expected to reach nearly 12 million mark. This would bring up the full year total sales for 2017 to an impressive 24 million. This is an increase of more than 300% from the previous year. The single biggest driver of this growth has been the influx of new smart speakers from companies such as Amazon, Google and Sonos. This adds to a growing list of smart speaker manufacturers, which currently already include Harman, Fabriq, Panasonic and more. There are also plenty of manufacturers waiting on the sidelines, who are due to launch their own smart speakers very soon.

There are also more Virtual Digital Assistants powering these speakers than ever before. Amazon Alexa and Google Assistant are already mainstays in the market. Apple is due to enter the market soon, with its Siri powered HomePod, and so is Microsoft Cortana and Samsung’s Bixby based speakers.

Advertisements

However, despite the increasing competition, Amazon continues to dominate the market quite convincingly. According to the report, 68% of all smart speakers sold in 2017 will be powered by Amazon Alexa. The closest competitor to Alexa is Google Assistant, which will power only 20% of smart speakers sold this year. The remaining market share will be divided up between Chinese firm Baidu, and some other fringe players. Of course, this top three could be due for a shakeup when Apple’s HomePod finally releases.

The reasons behind Alexa’s immense success are twofold. The first is Alexa itself, which is a far more effective Virtual Digital Assistant than many of its competitors. This is due to its unique “skill” based functionality, which enables third-party developers to enhance Alexa’s feature set immensely. Secondly, Amazon has curated a vastly varied lineup of smart speakers in order to appeal to different demographics. These devices range from the cheap Echo Dot priced at $50, all the way up to the Echo Show, which even boasts an inbuilt display.

It is hard to see Amazon’s vice grip on the market loosening anytime soon, especially in light of their considerable efforts to make inroads into high potential markets such as India. However, we can expect the collective hardware sales share of the top three (Amazon, Google and Baidu) to drop by 2020 as third-party offerings become more commonplace.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Content Censorship: GOI To Tighten Its Noose Around Big Tech Platforms!

After having gone through an extensive dispute with Twitter over content removal, GOI wants to tighten its noose around all social media...

Amazon’s New Strategy To Crush Walmart: Thinking Out Of The Box

Amazon’s latest move to beat Walmart is sneaky and out of the box. The Bezos-owned e-commerce giant believes $15...

Name Checked: BigBasket’s Rap On Daily Basket Tantamount To Bullying?

Whatever you do, don’t all put your ‘names’ in one ‘big’ basket? Get the hint? In a rather unfortunate...

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for...

Leading The ‘E’V Regime: Amazon India’s Double Act With Mahindra Electric

When two behemoths in their respective market come together, expect the unexpected! Amazon India and Mahindra partnership unlocks the door of opportunities...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This