Blackberry DTEK 70: Can the New Blackberry Smartphone Turn the Table?

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Blackberry DTEK 70: It is the name of the new Blackberry smartphone, if we believe in the leaked information, the company is gearing up to launch next month. Many of us might have already written off Blackberry once and for all, but looks like Blackberry management is not ready, yet, to surrender to its competitors so easily.

According to the leaked certification document, Blackberry has named the new smartphone as Blackberry DTEK 70. Code-named as Krypton, the new Blackberry DTEK 70 will be the first smartphone with full touchscreen display launched by Blackberry till date. The first image of Blackberry DTEK 70 is recently been spotted on the Russian portal of the Eurasian Economic Union.

The Blackberry DTEK 70 is expected to arrive next month.

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Last month, François Mahieu from TCL – the exclusive distributors of Blackberry smartphones – spilt some beans about the new phone while talking to Engadget. He said that the new Blackberry smartphone will be ultra secure, IP67-rated for water and dust proofing and offer a long 26-hour battery life on moderate to heavy usage.

In combination with the above features, if we have a look at the purported leaked images of new Blackberry smartphone, the device looks quite promising. If Blackberry gets the pricing strategy right, the company is off to a perfect restart this time.

The management of Blackberry and TCL are quite optimistic about the success of the new Blackberry smartphone. In fact, TCL’s Mahiem believes that Blackberry DTEK 70 would make a sizeable share of iPhone and Galaxy users jump off the ship.

Blackberry DTEK 70 is expected to have Snapdragon 625 chipset and 4GB RAM under the hood. The exact display size is not known yet, it is believed the phone sports a Full HD 1920x 1080 touchscreen display.

The former smartphone king struggled for its survival for a very long time before transitioning into mobile security and communication software provider. Despite reporting a profitable first fiscal quarter this year, Blackberry failed to meet Wall Street expectations. The reported revenue of $244 million fell short of $264.4 million expected by Wall Street.

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The result of the second fiscal quarter of the year 2018 will be announced on September 28, 2017. Analysts believe that Blackberry’s revenue may go down year on year, amid to the declining service fee and smartphone revenue. It’s been almost a year since Blackberry stopped manufacturing smartphones, and has licensed its brand and technology to its partners who develop new handsets using its name. The sales performance of smartphones built by its partners has a direct impact on Blackberry’s revenue.

TCL, the most prominent partner of Blackberry, recent introduced KEYone, the premium Blackberry smartphone. As the company is gearing up to launch another device next month, it would be interesting to see how did KEYone fared in the market – which we will come to know just after two days.

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