The current ongoing festive sales at India’s major e-commerce retailers like Amazon and Flipkart are paying off big time for smartphone vendors, with record-breaking sales over the past few days. However, the biggest winner is Xiaomi, who became the first smartphone vendor in India to sell over 1 million smartphones in just two days!
This is an incredible feat, especially considering it took Xiaomi 18 days to cross 1 million smartphone shipments in 2016. To further put into perspective the scale of Xiaomi’s achievement, consider this – Xiaomi sold 300 smartphones every single minute for 48 hours straight! Also, 8 out of the top 9 best-selling smartphones on Amazon were Xiaomi devices.
So, what are the reasons behind the mind-blowing sales numbers that Xiaomi is pumping out right now? There are quite a few:-
- Widespread Adoption Of Online Sales Channels – The popularity of online sales channels for tech devices is rapidly increasing in India. For example, Flipkart sold 1.3 million smartphones within the first 20 hours of the sale. This is double the number of smartphones sold during last year’s The Big Billion Days sale. It is also the highest ever sales numbers for a single day across India. This clearly points to increasing consumer adoption of online stores.
- The popularity of Xiaomi In India – Another major factor behind Xiaomi’s sales is the popularity that the company enjoys in the country. A while back we reported on how Xiaomi has become the most preferred smartphone brand among Indians due to their quality products and smart pricing as well as marketing. This fact is reinforced by the popularity of the Xiaomi Redmi Note 4 and Redmi 4, which were the best-selling budget smartphones (under 10,000 INR) in India in Q2 2017.
- Festive Season – India is slowly approaching the Diwali festive season. This is a period of time when people tend to shop a lot, especially when it comes to tech devices like smartphones for both personal use and gifting purposes. Therefore it is not unusual to see a jump in sales figures during this time period.
- Heavy Discounts And Easy Financing – The ongoing sales are currently providing numerous offers to customers in order to sweeten the deal even more. These include heavy discounts on Xiaomi products and exchange offers which can further increase the discount even more. Other attractive offers include No Cost EMIs, which enable customers to finance their smartphone purchase in a much more comfortable and convenient manner.
It seems that Xiaomi’s devices will continue to sell like hotcakes for the remainder of the sales period. This is, of course, assuming that they don’t completely sell out before then.