Apple Inc. (NASDAQ:AAPL) is all set to unveil the price of iPhone 8 and iPhone 8 Plus today. It’s just a matter of a few hours from now when the cat will be out of the bag. For the last few months rumours, mills were busy in speculating the most justified price of iPhone 8, iPhone 8 Plus, besides the price of iPhone X – the possible surprise element of Apple’s event this year.
Be it price or specification, the success of much hyped iPhone 8 and iPhone X is very important for Apple, especially after the enthusiastic response Samsung Galaxy 8, Galaxy 8+ and just launched Note 8 have received.
But, before we dig deep into the pricing strategy of iPhone 8 and iPhone 8 Plus, let’s understand why the success of the upcoming iPhone is important than ever before.
iPhone X: The Surprise Element
Thanks to some of the leaks, it’s now clear that Apple has decided to ditch the ‘S’ version of iPhone 7 launched last year. The world’s most valuable brand is celebrating the 10th anniversary of iPhone, therefore leaving no stone unturned to make the iPhone of this year the most memorable iPhone Apple has ever made. According to the rumour mills, Apple is all set to unveil iPhone X besides iPhone 8 and iPhone 8 Plus this year.
While iPhone 8 and iPhone 8 Plus will be an upgraded model of iPhone 7, iPhone X is touted to be a completely new iPhone company has designed. With the more powerful processor, more RAM, enhanced camera capability and, probably, OLED display iPhone X is Apple’s bet to create a differentiation between the ultra premium and premium range of iPhone.
While it’s difficult to guess what’s actually cooking up at Apple’s factory, let’s wait for few more hours instead of speculating more about the special edition of iPhone on its 10th anniversary.
Price of iPhone 8 and iPhone X: Samsung Has Clipped the Wings
Apple, which is known for selling iPhone with the higher margin than any of its close competitors. may not have a big cushion this time. The arch rival Samsung has put Apple under stress by opting aggressive pricing strategy for Galaxy S8, Galaxy S8+ and Note 8.
We have already explained how exactly Samsung has raised the bar for Apple iPhone 8. None of the premium Galaxy devices launched this year are price tagged above $1000. While Galaxy S8 starts from $720 and S8 Plus from $830, the price of just launched Galaxy Note 8 starts from $920.
Most of the Samsung Galaxy 8 series devices are powered by the latest chipset and long-lasting battery life. And to put the cherry on the ice cream, Samsung has made sure that Camera of S series Galaxy range smartphones beats iPhone with distinctive margin.
If we believe on some of the earlier rumours, Apple was planning to launch the upcoming iPhone tagged with $850 or more, while iPhone X anything more than $1,000. However, the pricing strategy of Samsung with its Galaxy 8 series smartphones, especially Note 8, has apparently forced Apple to take a hit on its profit margins to make iPhone 8 and iPhone X as lucrative as Samsung’s latest offerings.
All said and done, industry analysts following Apple’s strategy for long believe the price of iPhone 8 and iPhone 8 Plus could be well under $700 and $750, respectively.
Updated: the price of iPhone 8 and price of iPhone 8 Plus is officially announced.
- Price of iPhone 8: starts from $699
- Price of iPhone 8 Plus: Starts from $799